All too quickly, the holidays pass and retailers are looking at a fresh, new year. This won’t be an easy one. You’ll need to be sharp about in-store marketing if you expect to move new products in 2017.

Here are 5 in-store marketing tactics that can help you move new products in 2017.

1. What’s better than reality? Virtual reality.

Many people aren’t good at visualizing, whether it’s imagining what an outfit would look like on them or what their kitchen will look like after a remodel. That makes it nearly impossible to make choices. But not when they can don virtual reality glasses or touch a screen to shop in 3D and 360^o. Industry experts suggest VR is the future of retail.

2. Beacons boost immediate sales.

Beacons are “use now” digital coupons that target customers already in-store or nearby. Retailers are already using millions of them, and that’s expected to rise into the billions. So while this tactic could be hot for 2017, it may become a casualty of overload in the future.

3. Technology at their fingertips.

Bots (you know, short for robots) can brew a hot beverage on demand for customers, find them an item in the store, check pricing. “Smart” dressing rooms offer amazing amenities and services.

4. Tried-and-true still matters.

All the bright-and-shiny technology in the world won’t replace savvy, creative visual merchandising. There are reasons people continue to shop in-store, many of them emotional. You must capitalize on that in 2017. While customers expect every detail of your store to help solve their shopping “dilemmas,” your store’s look and enticing displays create the welcoming atmosphere that gets them in the door and inspires them to stick around and browse.

5. The whole enchilada.

Delivering a positive customer experience has moved light years away from simply offering a friendly smile and accepting merchandise returns without a hassle. Retailers now have to provide a holistic, customer-centric, in-store environment that appeals to their sense of self while proactively assisting decision-making. To be relevant, it has to be about them. But it has to have “you” written all over it, because your customer’s experience and your brand’s reputation are now inseparable.

So there it is. 2017 will be the year of customer-attentive details coupled with technology that delivers an easier, and (let’s be honest) more fun overall experience. But you have to do all that without sacrificing the merchandising basics that make in-store the place to shop. Happy New Year!