If you aren’t already using interactive kiosks in your business, it’s time to make a change. These tech-based tools supply multiple benefits for customers and allow you to manage your business more cost-effectively. There is a lot to like in all that. Because kiosks are so versatile, they add value for a tremendous range of industries from hospitality and retail to travel and healthcare. In our next several blog articles, we will explore what interactive kiosks are all about – how they work, and how you can put them to work for you. But first, here are 7 reasons interactive kiosks could be right for you: 

1. You can empower customers and improve their experience.
   People are looking for convenience, speed, and personalization. They want information – or to get things done – but they don’t necessarily want to interact with a live person, especially if it means waiting. Because technology is a part of everyday life now, customers both expect you to use it and appreciate it when you do. Faster, more efficient service builds brand reputation and loyalty.
2. Kiosks are on the job 24/7/365, providing a consistent experience day in and day out.
   They are ideal for presenting basic information about products or services, and for facilitating individual transactions such as looking up directions, checking in or out, and making payments. That can save money on personnel and related costs, while at the same time enabling your human staff to interact more attentively with customers who do want or need “hands-on” assistance.
3. Kiosks can act as more than information dispensaries or transaction tellers.
   You can incorporate them into retail merchandising displays to show product videos or medical office waiting rooms to promote elective procedures or educate patients. With the right hardware and software, you can turn interactivity into real-time, two-way conversations, enabling customers to video conference with a staff expert in another location. That allows you to help customers with complex subject matter in a way that’s more efficient for them and you.
4. Kiosks easily fit your space and layout.
   They can be huge or small, free-standing, or mounted on the wall or a shelf. Grocers are now attaching interactive tablets to shopping carts.   
5. You can link kiosks (securely) to your website and enable customers to print out receipts, brochures, or other documents.
   
   
6. You can program kiosks to offer different content at different times, or on different days.
   Ideal for airports, restaurants and other changing environments. 
7. You can use kiosks to conduct customer surveys or link to an online questionnaire.
   Some equipment enables you to track usage, learning more about customer behavior to inform your marketing as well as in-person offerings and activities. 

You would be hard-pressed to find another business enhancement that can do as much to strengthen your relationship with customers (or patients or visitors) and grow your business, no matter what that business is.

In our next article, we will look at the functional side of interactive kiosks – what they do and how they do it. 

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.