Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Nov 14, 2018 12:09:28 PM

Whether it’s on the street or in the middle of a mall, you want your storefront to stand out from your neighbors. Your prosperity depends on attracting customers, so your storefront design has to capture their attention and inspire them to visit. But, especially if you’re a smaller face in the crowd, how do you make that happen? Follow these five tips to make sure your storefront captures customers’ attention.

Use Creative Signage

Your store signs help people find your business, introduce you to prospective customers, and promote your shop, but your signage can be much more than a simple colored logo.

LED or electronic signs add extra zest and movement, something you can use in window displays as well as for your primary signage.

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Tags: Customer Experience, Retail Experience

Creative and Profitable: 5 Tips for a Successful Kiosk Design

Posted by Kathy Heil on Nov 7, 2018 10:50:56 AM

You’ve decided on the perfect products or service for your kiosk. You just know people will love what you have to offer. But how can you get them to notice your kiosk and step up for a closer look? It takes creative design to catch the eye of distracted mall shoppers and inspire them to engage with you. Here are some tips on how to build a kiosk that sells.

1. Purpose-Driven Design

Are you going to be selling hot food? Cell phones and accessories? Scarves? Beauty products? Customize your kiosk’s design so it is both functional and visually compelling. Keep in mind that a successful kiosk design works for you as well as customers. As a free-standing “store,” you’ll need space to efficiently store supplies and backup inventory.

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Tags: Kiosks

Self Checkout: The Pros and Cons of Giving the Customer Control

Posted by Kathy Heil on Oct 31, 2018 2:02:57 PM

Self-checkout continues to grow in popularity among retailers because today’s customers like the idea of a shopping experience tailored to their personal needs and desires. And these days, experience drives repeat sales and long-term loyalty. But, is self-checkout really all it's cracked up to be?

Here are the major pros and cons to giving customers control at checkout.

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Tags: Customer Experience

Retail 101: Best Practices for an Efficient Cash Wrap

Posted by Kathy Heil on Oct 24, 2018 9:50:11 AM

In today's retail environment, speed is everything. Customers are looking for quick and efficient transactions. Waiting in line is no one's favorite past time. Efficient cash wraps and checkout lines result in a satisfied customer and a calm and collected staff. Keep your cash wrap flowing smoothly by following these tips.

Place Your Cash Wrap Inside the Door to the Left

All registers should be positioned at a single exit. Have registers visible from the entrance, but not directly in front of it. Create a distinct entrance and exit connected by a single store-penetrating aisle. This will encourage traffic to flow towards registers from a singular direction, lessening confusion and congestion. Continue the momentum and have traffic smoothly move past cash wraps to the exit.

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Tags: Cash Wraps

The Difference Between Kiosk Merchandising and In-Store Merchandising

Posted by Kathy Heil on Oct 19, 2018 5:45:53 PM

A kiosk business is really just a miniature retail store, right? Well, not quite. While there are many obvious similarities, kiosk merchandising and in-store merchandising have some notable differences.

Here are the biggest differences.

The Method of Attracting Customers

Customers willingly walk into traditional stores because they are already familiar with the brand, or they are drawn in by enticing window displays or other advertising. You may occasionally run into pushy sales clerks inside, but by and large, those days are long gone. On the other hand, aggressive sales tactics among kiosk vendors are legendary. Even if it's just an old-school reputation, shoppers hate it. So do malls. And since you want shoppers and your mall to love you, you cannot work the hallways — verbally or physically — to rope people in.

Instead, hire and train employees carefully. Look for candidates who are friendly and outgoing. Once you find the right people, be sure to train them on these three things:

  • Make eye contact, offer a friendly smile, and say, "Hello."
  • Ask questions and listen.
  • Know the products in detail. Your employees need to answer questions and make recommendations that help customers choose the products best for them. You can sell a lot more by being helpful than by exhorting people.

Types of Product Displays

Remember that storefront window? Your kiosk is essentially a 360-degree window. So, the most effective kiosk merchandising draws customers from every angle. You don’t have to reach out and grab shoppers because your displays grab their attention for you. People will pause to browse as willingly as they enter a store.

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Tags: Kiosks

Moving Inventory: 5 Tips to Showcase Clearance Merchandise

Posted by Kathy Heil on Oct 10, 2018 11:50:00 AM

In the retail industry, you hope to sell all your merchandise at full price, but that isn't the reality. Inevitably, you'll have items that linger, destined for the clearance area. Your job is to move that clearance inventory to make room for new products.

Here are some proven ways to showcase your clearance items.

Provide Money-Conscious Shoppers a Reason to Buy

Clearance items are not junk. They give budget-conscious customers a chance to “buy up” at an affordable price. They give bargain-hunters a chance to discover fabulous finds. They give you yet another great reason to invite new and repeat shoppers into your store. Merchandising matters here as well as in the rest of your store.

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Tags: Retail Experience

10 Examples of Holiday Merchandise for Your End Cap Displays

Posted by Kathy Heil on Oct 3, 2018 9:27:17 AM

The months leading up to the holidays are busy for retailers and shoppers. While your customers are hunting for gifts (along with treats and necessities for themselves), you want to grab their attention with enticing end cap displays. But what types of displays should you feature? Think both functional and fun to help solve practical needs as well as inspire impulse buys.

Here are some examples of holiday merchandise perfectly suited to creating irresistible end cap displays that will sell, sell, sell.

Examples of Holiday Merchandise

Pet Gifts

Pets are big business, and every pet parent knows why! Fuel the need to pamper with holiday-themed toys, treats, clothing, collars or bandanas, catnip, etc. Add a fluffy stuffed dog and cat as props.

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Tags: Seasonal Events, End Caps

Kiosk KPI: Top 7 Retail Metrics to Track

Posted by Kathy Heil on Sep 26, 2018 11:29:26 AM

Opening a kiosk may be more affordable than launching a brick and mortar store, but you still have to make money to grow a successful business. That means you have to analyze your numbers regularly. But which retail metrics should you be looking at? What do they mean? And how can you use those key performance indicators, or KPIs, to help your kiosk thrive?

There are numerous ways to track business performance. Realistically, you cannot track every detail or you’d go crazy. And you don’t need to, because not every number is equally useful.

Here are some top retail metrics that will help you build your kiosk business:

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Tags: Kiosks

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

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Tags: Retail Experience, Retail Trends, Customer Experience

6 Must-Know Visual Merchandising Techniques That Will Increase Sales

Posted by Kathy Heil on Sep 12, 2018 2:03:55 PM

You got customers in the door. Maybe it was your brand’s great reputation, or maybe it was that snazzy visual merchandising in your store window. But, now that customers are here, how can you convince them to buy? By continuing that savvy visual merchandising throughout.

Even if you don’t think you have an “artistic eye,” these must-know techniques will help you create intriguing displays that encourage shoppers to stay longer and buy more.

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Tags: Retail Experience