Palmer Retail Solutions Blog

Kathy Heil

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5 Ways Your Small Business Can Benefit from Custom Store Fixtures

Posted by Kathy Heil on Jun 22, 2017 5:49:17 PM

When starting a business, it's important that your space doesn’t look "thrown together." You want to look professional, whether your space is a dental office, business office, or retail store. Most small businesses have only one location, so you get only one chance to make a lasting impression. You have to hit the nail on the head, to build a professional reputation for your brand.

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Tags: Store Fixtures

How Branded Solutions Leave a Lasting Impression on Customers

Posted by Kathy Heil on Jun 20, 2017 5:45:02 PM

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your brand name and “flavor” in a customer’s mind. Your store is unforgettable.

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Tags: brand display

What is a Planogram? The Psychology Behind Product Placement.

Posted by Kathy Heil on Jun 15, 2017 6:01:45 PM

A disorganized floor plan can kill your sales. So can disorganized displays. To prevent such a disaster from befalling your retail store, you need to know how create a planogram.

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Tags: planogram

Why Your Fashion Business Should Do More Than Just Sell Clothes

Posted by Kathy Heil on Jun 13, 2017 6:34:45 PM

“Would you like a fresh salad with that?” asks the young woman behind the counter at your local pizza parlor. At a drive through fast food joint, you don’t even have to wait to be asked, you can look up and see mouth-watering photos of piping-hot, crispy fries with that burger you intend to order. Of course, you’re going to need the full meal deal after all.

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Tags: clothing store tips

Catch New Customers with These 3 Cell Phone Kiosk Tips

Posted by Kathy Heil on Jun 8, 2017 6:40:15 PM

Cell phone kiosks have plenty of competition. How can you possibly stand out in that crowd to catch new customers? Few products change as rapidly as cell phones and other mobile devices, so your kiosk has to be innovative, too. It’s not enough to offer leading-edge products, you have to catch the eye and the imagination of potential customers walking by.

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Tags: Kiosk Products

How to Incorporate Omnichannel Features in Your Kiosk

Posted by Kathy Heil on Jun 6, 2017 6:53:45 PM

Shoppers are increasingly buying online. Everyone knows this. Amazon has now surpassed Wal-Mart as the world’s largest retailer, right? But wait. Amazon just opened their first-ever retail storefront, in New York City. As a retailer trying to compete in a fiercely demanding environment, what should you conclude from that?

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Tags: kiosk trends

7 Summer Sales Tactics That Won't Cheapen Your Brand

Posted by Kathy Heil on Jun 1, 2017 12:24:28 PM

In an article just last year, DigitalCommerce360 stated, “What used to be waves of promotional holidays created by retailers (like back to school, etc.) has evolved into a new model of endless seasonal shopping.” They say consumers are now driven, not by artificial “seasons,” but by personal convenience and desire to get a good deal.

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Tags: displaying seasonal items, seasonal retail displays, seasonal displays

Acquire New Business With These 7 Grand Opening Ideas

Posted by Kathy Heil on May 30, 2017 2:02:14 PM

You don’t have to hold an official grand opening event to introduce your store to prospective customers. You could simply hoist the obligatory “Grand Opening!” banner and hope people will take the hint. But what a waste; you won’t stand out from the competition that way! Why not turn your opening into an event that makes an indelible impression and draws new business right from the start?

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Tags: storefront design

4 Ways Acrylic Fabrication Can Enhance Your Product Displays

Posted by Kathy Heil on May 25, 2017 6:29:04 PM

Nothing is more versatile than acrylic when it comes to designing and building product displays. You can put items on, in, or under acrylic. It combines beautifully with other materials, from metal to wood. And it complements virtually any merchandise from high-end jewelry to sports gear, toys to shoes. So how can acrylic fabrication enhance your product displays?

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Tags: acrylic displays, acrylic fabrication

How Disorganized Floor Plans Can Have a Negative Impact on Sales

Posted by Kathy Heil on May 23, 2017 5:29:34 PM

You know that feeling when you go into a cluttered store and immediately feel overwhelmed? When we’re frustrated, we want to get out ASAP. Sometimes we even avoid stores that look too stressful to navigate. None of this is good news for retailers who want our business. Retailers, it’s time to rethink your layout, because a disorganized floor plan is a sales-killer.

 

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Tags: retail floor plan

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