Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further inside to browse. Once they’re in, your layout serves as a subtle roadmap, both luring and directing customers throughout your store.
Your floorplan will point you toward fixture choices and all the other details that go into your visual merchandising. It can help shoppers find what they want, zero in on hot new items, discover a surprise must-have, snap up an impulse item, and leave well-pleased with their experience. This mini-guide to store layouts will help you get it right, from the ground up.Read More