Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

6 Fall Sale Ideas That Will Bring Customers in the Door

Posted by Kathy Heil on Sep 29, 2017 11:03:46 AM

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The cushiony softness of warmer clothing. The mouth-watering spice of pumpkin pie.

If you want to bring more customers in the door this fall, focus on fall sales ideas that appeal to the senses. Here are just a few examples:

Read More

Tags: displaying seasonal items

Mobile Shopping: How To Ensure Your Store Matches Online Expectations

Posted by Kathy Heil on Sep 20, 2017 1:52:38 PM

Anything you can do on your desktop or laptop at home you can now do on your smartphone or tablet, from anywhere. That means shoppers can indulge in the practice of "webrooming" when they’re on the go as well as at home. And they do.

They’re using their mobile devices to check out your merchandise before they even decide to visit you. They’re using their mobile devices to locate your store. And they’re still “on the phone” even as they’re browsing your aisles. If your store doesn’t match their online expectations, you’re in trouble.

Read More

Tags: webrooming, mobile shopping

Inventory Solutions: Keep Hot Items On-Hand With Commercial Casework

Posted by Kathy Heil on Sep 13, 2017 1:18:23 PM

The last thing any retailer wants is for eager customers to assume you’re out of stock on the size, color, or style they want most. But it can be tough to keep fast-moving favorites front and center for customers. Rather than relying on a stock room in the back for all of your inventory, it can much more efficient to store popular backup items right at hand. All it takes is the right casework.

Well-designed commercial casework can put hot sellers right at your fingertips, for quick replacement when things run low on the shelves or your display appears to have gaps. The less time sales associates have to waste restocking, the more time they can devote to personal interactions with customers.

Read More

Tags: custom store fixtures, commercial casework

5 Things to Ask Kiosk Manufacturers Before Investing In Their Products

Posted by Kathy Heil on Sep 6, 2017 10:54:18 AM

There are a million things you need to do if you plan to open a mall kiosk. For starters, you have to find the right location and select the right products to sell, but your kiosk won’t be the sales dynamo you’re hoping for unless you choose the right kiosk manufacturer.

You'll want to work with a manufacturer that has worked with mall owners/management and understands the industry. Not just a company that says, "we can do that," but mall experts. Before investing in any manufacturer’s products, ask them these questions:

Read More

Tags: Mall Kiosk

Dead Stock Dilemma: How To Turn Dated Inventory into Cash

Posted by Kathy Heil on Aug 30, 2017 11:31:02 AM

The key to retail perfection (and greater profitability) is to always order exactly the right amount of merchandise. Not too little – who wants to miss out on sales? But not too much, either. Because then you’re faced with the dead stock dilemma: what to do with that aging inventory.

Read More

Labor Day Deals: 9 Holiday Promotions to Boost Sales

Posted by Kathy Heil on Aug 23, 2017 12:03:10 PM

With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them to stock up on whatever they’ll need – at your store.

Read More

Tags: boost holiday sales

6 Retail Design Mistakes Store Owners Should Avoid

Posted by Kathy Heil on Aug 16, 2017 4:13:06 PM

Considering how much energy and research you put into selecting the merchandise for your store, it’s surprising how often store owners make serious mistakes when it comes to retail design. Even small missteps can put off potential shoppers instead of attracting them. Here are six retail design mistakes you should avoid:

Read More

8 Ways Floor Staff Can Influence Add-On Sales

Posted by Kathy Heil on Aug 10, 2017 4:59:06 PM

Add-on sales can make a monumental difference in your bottom line. Some of that comes from impulse purchases – self-generated sales that happen when customers glom onto items they had no idea they needed or wanted as they browse your store. But your floor staff can directly influence add-on sales, too, as they personally interact with customers.

Read More

Tags: customer communication

Mall Kiosk Products: Why Kiosks Are Poised to do Better Than Department Stores

Posted by Kathy Heil on Aug 8, 2017 5:12:20 PM

If you follow retail trends, you know department stores are suffering. Big names that have served generations are falling by the wayside. Their demise is causing upheaval at malls, which are in turn scrambling to reinvent themselves to retain – or resuscitate – shopper interest. What a great time to be a kiosk entrepreneur!

Read More

Tags: Kiosk Products, Mall Kiosk

Retail Psychology: The Science Behind Customer Decisions

Posted by Kathy Heil on Aug 3, 2017 2:46:50 PM

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your customers. Not mere demographics, but who they are as people. Their lifestyles, challenges, desires. In other words, what makes them tick.

Read More

Tags: retail psychology

Subscribe via E-mail

Posts by category

see all

Follow Me