Palmer Retail Solutions Blog

Kathy Heil

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How are Chip Cards Changing Your Customer's Experience

Posted by Kathy Heil on Mar 21, 2018 9:23:18 AM

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?

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Tags: retail experience, credit cards

The Proof is in the Pudding: 3 Tips to Start a Successful Food Kiosk

Posted by Kathy Heil on Mar 14, 2018 9:57:06 AM

If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful planning.

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Tags: food kiosks

5 Benefits of Planograms and Why They Matter in Retail

Posted by Kathy Heil on Mar 7, 2018 10:46:03 AM

Even if you’re new to retail, you’ve no doubt heard or read about planograms.  A planogram is a diagram of your store’s layout. A very detailed diagram. You use it to determine where and how you will display specific goods.

Why all the detail? Because those presentations can guide shopper navigation throughout your store. Used well, planograms can boost sales, cut costs, and improve overall customer experience.

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Tags: planogram

4 Factors that Affect the Lifespan of Your Mall Kiosk

Posted by Kathy Heil on Feb 28, 2018 9:36:00 AM

Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and tear, and that’s something you'll want to plan for. But there are also things you can do to extend the life of your kiosk.

Here are four key factors that affect your kiosk’s longevity.

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Tags: kiosk questions, retail kiosk display

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

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Tags: lighting in retail

Retail Trends: 7 Ways Frictionless POS Speeds Up Transactions

Posted by Kathy Heil on Feb 14, 2018 2:15:35 PM

We all know how it feels when something rubs us the wrong way. In retail, nothing rubs customers the wrong way more than a cumbersome payment process. Customers want that final step to be smooth. Seamless. Fast. So one of the hottest retail trends is frictionless POS.

A frictionless payment process speeds up transactions, and that makes everybody happy.

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Tags: retail trends

How Customer Tracking Can Improve Your Retail Analytics

Posted by Kathy Heil on Feb 6, 2018 4:50:44 PM

Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals within that customer base. Fortunately, customer tracking and retail analytics enable you to gather the information you need to make that happen.

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Tags: online shopping, retail management, online retail experience, Online Retail

How to Create a Retail Experience that Appeals to the 5 Senses

Posted by Kathy Heil on Jan 31, 2018 9:40:47 AM

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important, really, because even the greatest merchandise won’t entice customers if they don’t anticipate an enjoyable retail experience.

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Tags: retail experience

6 Fall Sale Ideas That Will Bring Customers in the Door

Posted by Kathy Heil on Sep 29, 2017 11:03:46 AM

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The cushiony softness of warmer clothing. The mouth-watering spice of pumpkin pie.

If you want to bring more customers in the door this fall, focus on fall sales ideas that appeal to the senses. Here are just a few examples:

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Tags: displaying seasonal items

Mobile Shopping: How To Ensure Your Store Matches Online Expectations

Posted by Kathy Heil on Sep 20, 2017 1:52:38 PM

Anything you can do on your desktop or laptop at home you can now do on your smartphone or tablet, from anywhere. That means shoppers can indulge in the practice of "webrooming" when they’re on the go as well as at home. And they do.

They’re using their mobile devices to check out your merchandise before they even decide to visit you. They’re using their mobile devices to locate your store. And they’re still “on the phone” even as they’re browsing your aisles. If your store doesn’t match their online expectations, you’re in trouble.

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Tags: webrooming, mobile shopping

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