Palmer Retail Solutions Blog

Kathy Heil

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6 Retail Design Mistakes Store Owners Should Avoid

Posted by Kathy Heil on Aug 16, 2017 4:13:06 PM

Considering how much energy and research you put into selecting the merchandise for your store, it’s surprising how often store owners make serious mistakes when it comes to retail design. Even small missteps can put off potential shoppers instead of attracting them. Here are six retail design mistakes you should avoid:

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8 Ways Floor Staff Can Influence Add-On Sales

Posted by Kathy Heil on Aug 10, 2017 4:59:06 PM

Add-on sales can make a monumental difference in your bottom line. Some of that comes from impulse purchases – self-generated sales that happen when customers glom onto items they had no idea they needed or wanted as they browse your store. But your floor staff can directly influence add-on sales, too, as they personally interact with customers.

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Tags: customer communication

Mall Kiosk Products: Why Kiosks Are Poised to do Better Than Department Stores

Posted by Kathy Heil on Aug 8, 2017 5:12:20 PM

If you follow retail trends, you know department stores are suffering. Big names that have served generations are falling by the wayside. Their demise is causing upheaval at malls, which are in turn scrambling to reinvent themselves to retain – or resuscitate – shopper interest. What a great time to be a kiosk entrepreneur!

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Tags: Kiosk Products, Mall Kiosk

Retail Psychology: The Science Behind Customer Decisions

Posted by Kathy Heil on Aug 3, 2017 2:46:50 PM

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your customers. Not mere demographics, but who they are as people. Their lifestyles, challenges, desires. In other words, what makes them tick.

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Tags: retail psychology

How To Pick Boutique Fixtures That Align With Your Brand

Posted by Kathy Heil on Aug 1, 2017 5:12:38 PM

Big box stores are not particularly concerned with “atmosphere.” Their brands are based on having a lot of stuff, displayed warehouse-style to give the impression (correctly or not) that selection is big and prices are small. It’s a get-in-and-get-out shopping experience.

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Tags: fixture design, brand display

3 Loyalty Programs That Actually Help Retain Customers

Posted by Kathy Heil on Jul 27, 2017 1:36:32 PM

You created a rewards program for your store. So what? Did you know that most customers don’t bother with these programs because they’re too much work and not worth the effort? (If you track customer data – and you should – you do know this.) It’s disappointing, but you can reverse that trend, by rethinking your loyalty program.

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Tags: brand loyalty

Loss Prevention: Why Theft-Prevention Is a Must for Technology Retail

Posted by Kathy Heil on Jul 25, 2017 1:10:31 PM

When it comes to new technology devices, customers love to try them out. While it's great to give them access, it also makes those products more vulnerable to theft. And theft is a problem no retailer can afford to ignore.

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Retail Rx: How Often Should You Update Your Store Fixtures?

Posted by Kathy Heil on Jul 20, 2017 4:10:59 PM

You don’t have to be in the retail business long to hear – over and over again – how important it is to keep your store fresh. Typically, this advice refers to merchandise displays, but the same holds true for your store fixtures.

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Tags: Store Fixtures, retail display

Maximize Wall Space With These 8 Store Shelving Tips

Posted by Kathy Heil on Jul 18, 2017 3:33:43 PM

Necessity is the mother of invention, right? So when you’re faced with a limited amount of space in your retail store and you need to display or stash more merchandise, you have to get creative. Shelving is a great solution. It not only houses and shows-off products, it can also look decorative. Done correctly, shelves can even enhance your visual marketing.

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Tags: storage space, store decoration

The Do's and Don'ts of Lighted Signs In Retail Stores

Posted by Kathy Heil on Jul 13, 2017 1:58:28 PM

Your retail store could be filled with the most marvelous merchandise ever, but without the help of well-crafted, well-placed signage, shoppers will have a tough time finding what they want or need. Not to mention finding that extra “something,” just perfect for an impulse purchase. Lighted signs can brighten the day for you and your customers – if you follow these do's and don’ts.

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Tags: digital signs, how to use signs for retail success

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