Of all the “geographic” locations within your store, end caps are proven winners when it comes to selling merchandise. It’s easy for shoppers to zero in on end cap displays as they scan the store, and they pass end caps as they make their way around. Every type and size retail operation has aisles, and every aisle has an end. That gives you multiple opportunities to maximize sales.
So, are you making the most of those opportunities? Keep in mind that the reason internet-addicted customers still love to shop in-store is because of the comprehensive, multi-sensory experience. Happily, those experience-seekers are also dedicated impulse shoppers. Well-designed end cap displays will attract them like bees to honey. Here are some best practices to create lucrative displays.Read More