Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

How to Make the Most of End Cap Displays

Posted by Kathy Heil on Sep 5, 2018 1:24:45 PM

Of all the “geographic” locations within your store, end caps are proven winners when it comes to selling merchandise. It’s easy for shoppers to zero in on end cap displays as they scan the store, and they pass end caps as they make their way around. Every type and size retail operation has aisles, and every aisle has an end. That gives you multiple opportunities to maximize sales.

So, are you making the most of those opportunities? Keep in mind that the reason internet-addicted customers still love to shop in-store is because of the comprehensive, multi-sensory experience. Happily, those experience-seekers are also dedicated impulse shoppers. Well-designed end cap displays will attract them like bees to honey. Here are some best practices to create lucrative displays.

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Tags: End Caps

Curbside Pickup vs. In-Store Pickup: Which One Should You Offer?

Posted by Kathy Heil on Aug 29, 2018 5:56:11 PM

Buy online, pick up in store (BOPIS) continues to steadily increase in popularity among U.S. consumers. In fact, KIBO's 2018 Consumer Trends Report found that 67% of the 3,000 survey respondents used BOPIS in the past six months. Now, retailers are offering a service that allows customers to pick up their purchase without ever getting out of the car — curbside pickup. But how does this newer service compare to the beloved buy online, pick up in store? And which is right for your business?

Here's a breakdown of curbside pickup vs. in-store pickup.

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Tags: Customer Experience

7 Retail Technology Trends You Must Pay Attention to for 2019

Posted by Kathy Heil on Aug 22, 2018 12:30:22 PM

Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these emerging technology trends because new tech can both elevate customer experience and streamline your internal operations.

Some of the hottest trends aren’t entirely new, which means your competitors may be using them right now. And if you aren’t paying attention, you could lose customers to them. To stay on the cutting edge of retail technology, here are some innovative tech trends to keep an eye on right now and heading into 2019.

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Tags: Customer Experience, Retail Experience

Go Green, Save Green: How Sustainability in Retail Can Save You Money

Posted by Kathy Heil on Aug 16, 2018 10:06:15 AM

Customers have always cared about your store as a place to find desirable merchandise. But these days, consumers are thinking about your store in a more holistic way. Are you a good neighbor? Working toward sustainability in retail can attract customers, assure their loyalty, and save you money, too.

Here's why it's important to be eco-friendly and several ways to go green with your business.

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Tags: Customer Experience

How Retail Shoppability Factors into Unplanned Buying

Posted by Kathy Heil on Aug 8, 2018 2:09:35 PM

As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By deliberately boosting your store’s shoppability, you can trigger those all-important “must have that” impulses.

Not only that, the more “shoppable” your store, the happier customers will be with their total experience. They’ll be back, and that bodes well for the future.

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Tags: Retail Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

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Tags: Retail Experience, Customer Experience

The Psychology of Cash Wraps: Configurations and Merchandise That Sells

Posted by Kathy Heil on Jul 25, 2018 10:27:37 AM

Psychology plays a key role in the success of your retail store — from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them with a positive experience.

But your store’s cash wrap is more than a payment center. At least it should be. Properly placed and outfitted, it can be a profit center, too. All it takes is a strategically designed space and some savvy merchandising.

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Planogram 101: The Ultimate Guide to Store Design

Posted by Kathy Heil on Jul 20, 2018 11:21:25 AM

Store design and visual merchandising work together to sell your products but only if you arrange things strategically. A planogram is the centerpiece of that effort. It organizes your store so people can find products, and it helps you place items where they will attract the most attention and tempt customers to buy more.

A well-designed planogram can boost sales, cut costs, and improve your customer's overall experience. Of course, it helps to know your customer, and know something about buying behavior.

Here's the 101 on planograms.

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Tags: Store Layout

How to Better Prepare Your Business For The Back to School Season

Posted by Kathy Heil on Jul 18, 2018 1:08:04 PM

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re prepared for this. You’ve planned ahead, and merchandise is already hitting your shelves. So how do you prepare your employees for the busy back to school season?

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Tags: Employees, Seasonal Events

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Cash Wraps, Retail Experience, Customer Experience