Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

How to Better Prepare Your Business For The Back to School Season

Posted by Kathy Heil on Jul 18, 2018 1:08:04 PM

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re prepared for this. You’ve planned ahead, and merchandise is already hitting your shelves. So how do you prepare your employees for the busy back to school season?

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Tags: Employees, Seasonal Events

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Customer Experience, Cash Wraps, Retail Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Customer Experience, Retail Experience, Retail Trends

5 Ways to Stop Self-Checkout Theft

Posted by Kathy Heil on Jun 20, 2018 1:23:45 PM

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing items instead of paying for them.

No longer a novelty, creative thieves (and frustrated shoppers) have now identified ways to bypass the proper self-checkout procedure. In fact, when it comes to helping yourself to unpaid-items, the self-help checkout offers multiple opportunities. They’re all easy, and they’re costing retailers whopping sums every year.

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Tags: Point of Purchase, Retail Trends

Clearing the Clearance Rack: How to Move Products Quickly

Posted by Kathy Heil on Jun 13, 2018 2:00:05 PM

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.

So, here are some tips to help move clearance items quickly. 

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Tags: Customer Experience, Retail Experience

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM

Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

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Tags: Retail Experience, customer engagement

Retail Secrets: How Store Layouts Turn Shoppers Into Buyers

Posted by Kathy Heil on May 23, 2018 12:48:36 PM

Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further inside to browse. Once they’re in, your layout serves as a subtle roadmap, both luring and directing customers throughout your store.

Your floorplan will point you toward fixture choices and all the other details that go into your visual merchandising. It can help shoppers find what they want, zero in on hot new items, discover a surprise must-have, snap up an impulse item, and leave well-pleased with their experience. This mini-guide to store layouts will help you get it right, from the ground up.

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Tags: Store Layout

Top Security Tips for Your Jewelry Showcases

Posted by Kathy Heil on May 16, 2018 10:04:24 AM

Jewelry is some of the most expensive merchandise a retailer can sell. And it’s always small and lightweight. That small size means customers will want to examine potential purchases up close. It also makes your merchandise especially vulnerable to theft, because it’s so easy to pick up and conceal quickly. Jewelry showcases have to both show off and protect your inventory.

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5 Ways to Ensure Successful Online Shopping and In-Store Pickup

Posted by Kathy Heil on May 9, 2018 10:19:04 AM

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS) is extremely popular with customers and retailers, for lots of reasons. But if you don’t do it right, you could alienate the very customers you’re trying to impress.

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Tags: Retail Experience

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Posted by Kathy Heil on May 2, 2018 11:19:04 AM

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the location for a later look-see as you’re browsing. That’s color psychology in action.

So, what is it about red that makes it such an effective color for sale signs?

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Tags: Retail Experience