Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Posted by Kathy Heil on May 2, 2018 11:19:04 AM

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the location for a later look-see as you’re browsing. That’s color psychology in action.

So, what is it about red that makes it such an effective color for sale signs?

Read More

Tags: Retail Experience

How to Use In-Store Experiences to Turn Browsers into Buyers

Posted by Kathy Heil on Apr 25, 2018 9:53:50 AM

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to return, to browse and buy again. So, what are some ways to create an atmosphere and in-store experience that turns browsers into buyers?

Read More

Tags: Customer Experience, Retail Experience

5 Ways to Go Green in Your Retail Business

Posted by Kathy Heil on Apr 18, 2018 9:50:58 AM

More and more businesses are finding ways to be eco-friendly any way they can. You can switch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is April 22, so why not celebrate by choosing to go green — or greener — in your retail store?

Read More

Tags: Retail Experience

Best Tips for Creating Eye-Catching Storefront Windows

Posted by Kathy Heil on Apr 11, 2018 9:59:40 AM

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be so compelling, they not only catch the eye but demand a second look. Then, they have to inspire people to open the door and enter.

Read More

Tags: Customer Experience, Retail Experience

5 Things Successful Business Owners Know About Holiday Marketing

Posted by Kathy Heil on Apr 4, 2018 9:56:45 AM

Running a profitable business requires you to think like your customers, which is why successful retailers pay attention to the calendar. Customers are spending more and more on holiday purchases. And we're not just talking about Thanksgiving, Christmas, and New Year's Eve, either. So, do your products and promotions attract customers during special times?

Read More

How to Attract Customers with Fun In-Store Events

Posted by Kathy Heil on Mar 28, 2018 11:54:58 AM

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish and build face-to-face relationships — something the online guys can't do. And events are fun, another kind of experience shoppers can’t get online.

Read More

Tags: Customer Experience

How are Chip Cards Changing Your Customer's Experience

Posted by Kathy Heil on Mar 21, 2018 9:23:18 AM

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?

Read More

Tags: Customer Experience

The Proof is in the Pudding: 3 Tips to Start a Successful Food Kiosk

Posted by Kathy Heil on Mar 14, 2018 9:57:06 AM

If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful planning.

Read More

Tags: Kiosks

4 Factors that Affect the Lifespan of Your Mall Kiosk

Posted by Kathy Heil on Feb 28, 2018 9:36:00 AM

Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and tear, and that’s something you'll want to plan for. But there are also things you can do to extend the life of your kiosk.

Here are four key factors that affect your kiosk’s longevity.

Read More

Tags: Kiosks

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

Read More

Tags: Customer Experience