Palmer Retail Solutions Blog

Some retailers may not think of window shoppers as prospective customers. But, if that were true, why would you put extra thought and attention to detail into create engaging window displays? Window shoppers are often interested in what you have to...

Smartphones and similar small consumer electronics have changed dramatically over the years. Surprisingly, though, the most successful merchandising tips for these products have not changed. More than ever, people want to get hands on with these...

Just because you open a mall kiosk doesn’t mean you’ll automatically have great sales. It takes strategy and planning to create any successful retail business. And you have to remember that there’s a difference between kiosk sales and kiosk...

The cash wrap is the business center of your store. It's where you make sales, so it needs to be secure and efficient. But it's also where you can encourage additional sales as customers check out, so you want some space to inspire impulse purchases.

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

Valentine's Day is a wonderful holiday for many retailers. With last-minute shoppers and impulse (or guilt) purchases galore, there are so many selling opportunities. End caps are proven winners when it comes to retail merchandising because they...

“Shrinkage” may be a polite euphemism for theft, but when merchandise goes missing, it’s no joke. Loss prevention is crucial for any business owner, so it's important to stay up-to-date on the latest trends. The busier your store is, the more...

Mannequins have long been a popular way to display apparel in retail stores because customers can easily visualize entire outfits, fully accessorized. But mannequins are costly. If you don't have the budget to buy a bevy of traditional full-sized...

If every customer paid with a card, retailers would be happy. You see, handling cash at your business can actually cost you money. Think we’re exaggerating? Research from IHL Group reveals the true cost of cash for retail stores runs anywhere from...

We know that color and music have a big impact on our shoppers, but what about store layout? Does your store layout really influence your customers? It does — in both positive and negative ways! Understanding the psychology of store layouts will not...