Tips for In-Store Kiosk Placement

Electronic kiosks have proven to be extremely effective sales tools for retailers of all types. But they aren’t a frivolous investment, so it’s more important than ever to make sure you’re getting maximum benefit from them. And what is key is a lot like the old real estate adage, “location, location, location.” So, here are some tips to optimize your investment with the best in-store kiosk placement.

Maximum Exposure

If customers can’t find your kiosks, they can’t use them. Whether your kiosk is designed to help people find their way around your store, look up information, create a DIY-customized product, or finalize purchases, make sure it is easily visible to customers entering the store or relevant department. That doesn’t mean you have to place it in the entry, although for some applications such as directions (like in-store locators), the closer to the door the better.

High-traffic locations ensure essential visibility as well as make your kiosk more convenient for customers, so consider the customer flow within your store. Store layout dictates that flow to some extent, but shoppers often plan their “trip” through your store in advance, either at home or via a mobile device, so they can be more efficient.

Providing a store map that shows key elements such as kiosks can remind them there are self-help devices available as well as clue them in ahead of time on where to find them. You can post your map online, at your entrance, or even as part of a way-finding kiosk display.

Make Them Comfortable

There is nothing customers hate more than waiting, except perhaps feeling rushed, and either one can cause people to cut their shopping short or simply leave your store. So, if you expect heavy usage – or transactions will be somewhat time-consuming – you’ll provide a better experience by investing in multiple kiosks.

If a line is likely to develop anyway, make sure there is enough room for people to wait, without clogging your aisles or cutting off visibility or access to merchandise displays. And wherever you put your kiosk, remember to leave enough room behind it to clean and restock merchandise, if necessary.

With all this in mind, strategic kiosk placement that increases sales and customer satisfaction starts with asking yourself some key questions about the purpose and strategy of your kiosk and how you want or expect customers to use it. To get additional, detailed tips, you can read what some kiosk manufacturers recommend for various types of retail space.

As with everything retail, success comes from thinking like your customer. When you consider kiosk placement from their point of view, you’ll select locations that will be most valuable for your customers, and most lucrative for you.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.