The Importance of Branding in Retail Displays

Your brand is in many ways synonymous with your reputation. A customer’s opinion of who you are, what you have to offer, and what they should expect from you is closely tied to your brand. It describes the purpose of your business and can succinctly describe your products, services, or initiatives. Why, then, are so many companies remiss in maximizing the expression of their brand in every marketing and retail opportunity?

Palmer is routinely called upon to design, produce, and manage comprehensive merchandising solutions that are inline with the brand messages for fortune 500 clients. The name of your brand and the design associated with it are some of the most vital assets of your company. Developing a clear identity with your customers that strongly represents your brand whether through logo, color, name, or all three, is a key step in the marketing process that is often overlooked. Palmer understands the importance of branding in display and can help visually maximize your brand promise in your retail environment.

Not everyone knows how to create a strong brand. To help you, we’ve assembled some of the top tips from allbusiness.com for creating a strong brand image and awareness of your business:

• Be Analytical. A brand should provide something that warrants attention on a consistent basis.
• Maintain your brand. When you start to become tired of your logo or tagline, your customers are, too.
• Focus. Find your niche and stick to it rather than trying to reach everyone.
• Know Yourself. Honest strengths and weaknesses will help you stick to what you do best.
• Commit. Treat your branding as an integral part of your sales process.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.