What shows well in glass showcases? More types of merchandise than you might think. Glass showcases can be constructed in any size and many configurations – from small boxes and cloches, to pedestals, from wall-mounted cases or tall upright units to horizontal cabinets with adjustable shelves. Glass adds flair to any style from antique to ultra-modern, and it “speaks” to shoppers differently than other materials.

With all that going for them, glass showcases may well be the ultimate in visual retail merchandising.

You can display tiny items such as jewelry and watches as well as very large pieces. You can outfit your entire store with glass showcases – common in jewelry stores, but also fun for a salon or optical store – or use just one or two to give “pride of place” to extra-special (or extra-expensive) merchandise. In a sense, your storefront windows are your largest glass showcases.

Consider these tips when selecting merchandise for your cases:

1. Glass protects fragile items such as delicate curios or antiquities such as rare books and coins from humidity, dust, spills and human fingers, without sacrificing multi-angle visibility for maximum sales promotion.
2. Enclosed showcases are ideal to keep food and beverage products sanitary. And refrigerated display cases keep products front-and-center while keeping them cool. Make them self-serve by adding front-facing glass doors or sliders.
3. Glass says “valuable merchandise here,” giving a psychological boost to items on display. So show off the items your customers want most, not lower-priced or everyday necessities.
4. The mere presence of full enclosure provides security for easy-to-grab or high-end merchandise – and adding locks increases safety for merchandise such as higher-end jewelry, guns or equipment.
5. Show off your newest arrivals.
6. Turn an individual item into your store’s focal point, with a glass pedestal near the entrance or in the center of the room.
7. Group similar items of related or contrasting color.
8. Pull together groups of complementary merchandise, so the items suggestively cross-sell one another. Your customer is far more likely to see (and want) a matching necklace, bracelet and earrings as a set when she sees them artfully displayed together rather than separately around your store.  
9. Dare to be different. For example, presenting apparel items under glass is a non-traditional technique that not only draws extra attention to the merchandise but sets your store apart from the competition.  
10. Cash wraps can display higher-end impulse items -- under glass but right at hand.

Custom design gives you the best opportunity to present whatever merchandise you choose in an irresistibly alluring manner that coordinates beautifully with your store’s overall ambiance. Add built-in halogen or LED lighting, to individually highlight featured items or make an entire display sparkle with maximum brilliance.

Finally, know your customer, because everything starts with them. Think about what they want most and also what motivates them to browse and buy. When you combine those factors with these tips on how glass showcases can help you sell, it will be easy to choose merchandise with unstoppable sales appeal.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, store fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.