Have a successful kiosk by avoiding these project pitfalls.

A kiosk is a small business venture, and should be treated as such. Best business practices should carry over to the retail project. There are details specific to kiosks, such as location, foot-traffic, and usability that should be kept in mind. Basic business building blocks still require a kiosk entrepreneur to be marketing savvy with a clear understanding of financials. Have a successful kiosk by avoiding some common business mistakes.

Retail Kiosk Business Mistakes

• Poor execution. Execution is key. Technical errors keep kiosks from making money. Customers will stop coming to the kiosk if it is unreliable. Maybe it requires you to spend more money on upkeep, but profit in the long-run will be greater.
• Refusing to innovate. Don't succumb to the vision of what you think the kiosk should be like. Put reality into play when planning. Change strategies when they fall flat. Listen to customer feedback. Don't underestimate the competition. Realign advertising tactics.
• Location, location, location. This seems like an obvious one, which should also tell you how important it is. Analyze the proposed site before committing. Spend some time getting a feel for the foot-traffic and demographic of the area.
• Budgets. Keep an eye on your budget and know when to make adjustments. Not knowing what is happening financially with your investment is a sure way to spell disaster. Outline your key expenses and revenue sources.
• First impressions. Looks go a long way in attracting customers. If your kiosk is designed for a fashion outlet, style it with fine lines and looks in mind. Keep it simple and inviting to encourage continued use.

Kiosks have the potential to expand your retail business in multiple ways. Pay attention to these kiosk tips to keep your kiosk business thriving.

If you have additional questions about the kiosk as a retail solution, download our eBook outlining important things to know before opening a kiosk. Keep current with industry discussions and product information on Twitter: @PalmerPRS. To connect with us you can visit our website at www.palmerretailsolutions.com. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.