Reduce transaction costs with a kiosk.

Don’t let the name fool you. You can use an interactive kiosk to reduce transaction costs inside your store as well as outside. Every time you can assist a customer or close a sale faster, your transaction costs go down. A kiosk enables customers to complete transactions entirely on their own, significantly reducing your cost per sale.

A kiosk is “open” 24 hours a day, every day. You can do business with people even when your store is closed, or facilitate transactions for customers who are on the go and don’t have time to come in and browse.

You can post your kiosk right outside your door, or you can place it in another high-traffic section of your store. You can locate it in an unusual place where it may reach an altogether different shopping audience. Kiosks allow you to branch out at a tiny fraction of the cost normally associated with opening additional storefront locations.

As every business owner knows, one of the biggest expenses is employees. Because an interactive kiosk offers tremendous opportunities to interact with customers more efficiently, you can pare down the number of employees you need to keep things running smoothly, and let skilled sales and customer service people devote more time and attention to shoppers who have complex questions or simply prefer a more personal touch.

Not all transaction costs are monetary.

A kiosk may serve as an automated storefront, but using kiosks can increase customer convenience and choice. That helps build stronger, more personalized client relationships and shows you are committed to saving them time and making their experience better.

Because kiosks can reduce wait times, you can conduct more business during peak hours or seasons. That’s more money in your pocket.

Kiosks enable you to offer a wider selection of inventory without increasing the size of your store, translates to increased income per foot. Customers can order merchandise you sell online but not in-store, or order a product that’s temporarily out of stock. They can get immediate answers to simple questions or complete routine transactions such as check-in procedures for hotels, healthcare facilities, fitness clubs and other controlled-access businesses.

You can customize your kiosk to handle a wide variety of transactions:

• Provide detailed product and pricing information that replaces expensive paper catalogs.
• Offer step-by-step product selection guidance.
• Show customers where to locate merchandise within your store.
• Enable customers to custom-build products.
• Provide access to gift registries, and allow customers to register themselves.
• Accept payments via cash, credit or debit cards.
• Print receipts or customized gift certificates.
• Generate coupons to build in-store traffic.

An interactive kiosk is safe and secure.

Kiosks can encrypt data to ensure customer privacy. They protect you from theft as they are being restocked, with state-of-the-art locking mechanisms. Some systems even come with sophisticated biometric identification technology to identify those who have authorized access. Real-time remote management can alert you to any problems and also keep sales flowing by automatically triggering inventory replenishment.

The bottom line is simple: reducing transaction costs increases your profitability. A kiosk helps grow your business by saving time and money while also expanding your opportunities to increase sales. A kiosk also expands your visual presence, introducing your brand to potential new customers and reinforcing your brand’s reputation with existing customers.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.