By definition, your store’s brand is “custom.” There is no other retail entity exactly like yours. Every single thing about your store, from the merchandise you sell to the way you treat customers, creates your unique brand. After all, when people see or hear your name, what do they think? How do they feel? Branded store fixtures help set the stage for a tangible and intangible shopping experience that helps distinguish your brand. 

Why bother with branded store fixtures?

Stores fixtures are much more than something to keep your merchandise off the floor. The styles you choose and how you arrange them can create an inviting, inspiring atmosphere. Or they can put off potential customers with a confusing, chaotic look. While you can purchase ready-made generic fixtures, they won’t necessarily fit your store’s dimensions. You could lose essential sales floor space.

Branded store fixtures can be constructed to fit your store’s exact measurements. You can design them using any materials – or combination of materials – that reflect your brand. You can literally brand them by incorporating your logo and using your official marketing colors. Now you’ve created an instantly-recognizable visual environment. Shoppers know what to expect, and that makes them comfortable.

Comfortable shoppers stay longer and buy more.

What fixtures should you have?

Branded store fixtures make it easier to organize your space into departments or merchandise sections, whether you’re a grocery store selling hundreds of items or a tiny jewelry boutique. That makes shopping easier and more efficient.

The key is planning. Before you even draw up a layout for your store, consult an expert on retail design and fixturing. Thinking about what types of displays you will want and where they might go is an integral part of the design process. And having a plan will help you avoid last-minute problems. Here at Palmer Retail Solutions, we can help you imagine the best possible result, then build the branded store fixtures to achieve that one-of-a-kind result.

How can you use them to best effect?

The more versatile your fixtures, the more useful and cost-effective they will be. Branded store fixtures automatically provide a consistent look, no matter how you arrange them.

You can avoid common mistakes by focusing on these five factors:

• Portability – wheeled fixtures or mix-and-match units that can be reconfigured in multiple ways.
• Quality materials and workmanship – why invest in something that won’t last?
• Variety of sizes – to hold largest items down to small accessories or impulse items.
• Lighting – both how you’ll light fixtures and how you can incorporate lights into them.
• Intuitive organization – to support that efficient, easy shopping experience.

As a retailer, it’s easy to get excited about your merchandise. But if you treat fixtures as an after-thought, you’ll do that great merchandise a disservice. The truth is, customers notice every detail. So while fixtures should never overshadow what they display, branded store fixtures will enhance your displays in ways nothing else can.