Palmer Retail Solutions Blog

How Custom Casework Can Change Your Store Design

Posted by Kathy Heil on Sep 20, 2016 12:02:53 PM

Custom CaseworkDesigning your retail store is like anything else. The more you customize, the more distinctive your look. Individualized. Beautifully branded. Going “standard” may seem simpler or cheaper, but stock fixtures make it harder to achieve the branding and uniqueness you need to stand out from the competition and attract customers. Custom casework always upgrades your store design. 

Whether you’re designing a store from the floor up or looking to change things up in an existing store, custom casework offers multiple advantages.

The right fit

You can’t change the size, shape, or other permanent features of your store’s interior. Unfortunately, the chances of standard fixtures fitting those dimensions perfectly are minuscule. You’ll have to make do. And you’ll still have to invest time and money in customizing the fixtures with paint, etc. to match your interior scheme.

Custom casework gives you more options, right from the get-go:

  • Ideal fit to your dimensions, making the most of sales space
  • Easily meet ADA or other requirements
  • Consistent overall visual merchandising
  • Sales-stimulating ambiance 

You can create one-of-a-kind fixtures from any material – wood to metals, fabrics to marble or stone, glass or acrylic or polycarbonate. Any shape or size. A rainbow of colors and finishes and special touches. All built-in.

Custom casework elements can be constructed for portability, so you can easily change your store design for seasonal promotions or other temporary needs. Enclosed and locking cases protect small and valuable merchandise.

Which brings us to another important advantage: store fixtures have to fit your merchandise as well as your physical space. The size, shape, and texture of your products all determine which types of fixtures will show things off most enticingly. Yes, you can get every conceivable type of stock fixture and accessory, but once again, they won’t be exactly what you want.

Custom design takes a holistic approach to your store design, helping you create a layout that entices shoppers in the door and leads them on a fruitful journey through your displays. Using a custom design expert also helps you avoid common layout mistakes.

Marketing advantage

Visual impact sets the stage for a satisfying customer experience that turns browsers into buyers. How?

  • Consistent, unmistakable brand identify. Rather than just giving stock fixtures a paint job in your official colors, you can design storewide custom casework that says “you” in every detail.
  • Displays that put merchandise front and center – easy to see and reach for.
  • Displays that tell as well as show. Customers buy (and buy more) when they can readily see themselves wearing, using, or otherwise enjoying your products. Custom design enables you to create displays that connect emotionally, with suggestive groupings, demo, or sampling space, etc.
  • Displays that highlight featured items or store sections. For example, custom design makes it easy to incorporate specialized lighting to enhance individual fixtures or draw attention to larger spaces.

With custom casework, you can achieve the best of both worlds – a stunning, irresistible store with equally irresistible displays that sell, sell, sell.

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