Palmer Retail Solutions Blog

Retail Tips: How LED Shelving Can Boost Your Wireless Sales

Posted by Kathy Heil on Oct 5, 2015 12:02:55 PM

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There are two ways to boost sales in any retail store: bring in the merchandise your customers want most, and show it off to best advantage. You can find plenty of retail tips to help you do that, some tried-and-true and some that focus on the very latest in technology and trends.

LED shelving sets your wireless store apart instantly, because it shows off merchandise better and gives your entire store a brightly high-tech atmosphere. Everything looks more “three-dimensional.” More cutting-edge. And that reinforces your brand as a better place to shop than the big box stores.

Wireless customers are among the most demanding.

They expect innovation. They’re constantly on the prowl for the newest, smartest phones and tablets. They want accessories that reflect their personality and make it easier to find their devices. They are also impatient. If they can’t quickly zero in on the items they want, they’re gone.

LED shelving doesn’t just illuminate your products, it sells them, because LED lighting makes products pop. It enhances almost any type of product, but it’s a must-have for mobile device merchandising. Check out these photo examples and picture your wireless products in some of these settings.

Reading retail tips teaches you that installing shelf lighting enables customers to easily locate the products and accessories they’re looking for within your wireless store. You can use LED lighting for any type of retail shelves and display cases, because the lights come in many forms:

  • Lamps and tubes that replace traditional incandescent, fluorescent or other products.
  • Flexible light strips and “tapes” that stick to horizontal and vertical edges of fixtures.
  • Recessed downlights for general or spotlighting.

LED lighting is a smart choice if you’re designing new custom store fixtures, and in many cases, shelf-mounted systems can also be retrofitted easily and cost-effectively.

LED shelving invites interaction.

When everything looks fresh and bright, it’s irresistible. Enticing displays don’t just encourage browsing, they encourage shoppers to pick up mobile devices and play around with them. And that’s the key to wireless sales, because with your product in hand, the customer is already making the device theirs.

Next stop: accessories. Retail tips for add-ons tell you to place them near the “parent” product, along your store’s pathway to the sales counter, and right next to the cash wrap. Placement is vital, but once again it’s lighting that makes the sale.

LED-lit shelving boosts your wireless sales by giving your store distinct personality and making it more welcoming and convenient to shop. And if that’s not enough, LED lights boost your bottom line directly, too. They protect your merchandise because they don’t get hot, and they save you money because they are far more energy-efficient.

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Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.

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