Make the most out of your endcap with these selling tips.

Palmer Retail Solutions derives great satisfaction from designing unique solutions that incorporate maximum functionality, ergonomics and offer long-lasting service. This commitment carries over to all our products, including endcaps. In retail marketing, an endcap is a display at the end of an aisle. It is highly visible to customers as they move throughout the store and a great place for items with high profit margins. Retail stores often lease this high profile space to manufacturers. The products placed for sale on an end cap will draw the attention of consumers, making it a perfect location for add-on merchandise. This prime real estate should be used wisely and reserved for new products and services, impulse items, or as a lure to guide customers further down the aisle. Make the most of this special space with these endcap selling tips:

• Keep your endcaps fully stocked. Have all labels facing forward for maximum exposure. When you have to restock, you'll know the endcap is doing a job well done.
  
• Change out endcaps frequently. Keep repeat customers engaged by giving them something new to grab their attention.
• Keep it safe. Remove obstacles that may prevent buyers from reaching the product. Make it as easy and safe as possible for customers to access and explore.
• Put prices at eye level. Don't make the customer search for information.
• Rearrange your endcaps. Moving the placement of endcaps around the store keeps the layout feeling fresh and new.
• Place endcaps near complementary products. Increase your chances of an add-on sale by enticing buyers with the perfect pairing.
• Use smaller products. Avoid big-boxed merchandise. As soon as one big item is taken, the endcap will look empty. If you really want to feature a bigger product, place an out-of-the-box sample on a shelf with the actual boxed product further down the aisle.

Increase your profits by maximizing the effectiveness of your endcap displays. Good store planning can make all the difference.

To connect with us you can visit our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Considered to be the signature fixture in most retail environments, Palmer derives great satisfaction designing unique endcap solutions that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a 500MB USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.