Use your cash wrap to communicate with customers.

A cash wrap serves as your final touch point to make an impression on your customer. Their experience at the cash counter can leave a permanent impression. Polite and attentive customer service and a clutter-free environment are key. Turn patrons into loyal brand enthusiasts and return customers by properly communicating with them at the cash wrap.

Tips to better communicate at the cash wrap.

• Clean up the space. Clutter is not a selling tool. Remember the job of the cash wrap: to close a sale. The cash wrap is not a storage unit and the customer will notice if it is being used as such. An effective cash wrap sets the tone for favorable interaction and may also enhance the purchase by displaying relevant add-on merchandise. Focus on reinforcing your connection with the shopper and answer any last minute concerns they might have.
  
• Put yourself in the customer's shoes. How good is the check-out experience. It's a feeling that can be difficult to comprehend unless you are in the customer's situation. Your goal is to ensure customers are leaving satisfied with their product and store experience. Give the customer a reason to return. Focus on what you want the cash wrap to convey. Notice aspects about the cash wrap that ignite different senses. What are they seeing, feeling, hearing, and smelling? Align it with your ultimate goal.
  
• Make the experience as simple as possible for the customer. What message do you want the cash wrap to communicate? Messages are not only conveyed in signs. That pile of hangers lying haphazardly behind the counter? It says to the customer you're too lazy to put them away. That unattended debit pinpad? It's telling customers that their security isn't a priority. A dirty counter or overflowing trash can? You're lacking attention to detail. All of these visual cues flow over into the customer's opinion of your brand and products.

The final checkout is just as important as initially greeting the customer and helping them find a good solution to their needs. Use the opportunity to emphasize a positive experience.

To connect with us you can visit our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Considered to be the signature fixture in most retail environments, Palmer derives great satisfaction designing unique cash wrap solutions that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a 500MB USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.