Introduction to interactive kiosks.

At Palmer Retail Solutions, we work with the industry’s leading technology providers to seamlessly incorporate electronic interactivity into our kiosks. These days more and more brick-and-mortar stores are recognizing the advantages of offering self-service kiosk for their customers use. Interactive kiosks are becoming more common in various retail environments. Think about all the different ways you have used an interactive kiosk: to check-in at the airport, browse catalogs in stores, check prices, learn more about featured products, to check-out, and so on. The opportunities are endless.

Kiosk 101

An interactive kiosk is a computer terminal featuring specialized hardware and software designed for public use that provides access to information and applications for communication, commerce, entertainment, and education. They provide greater accessibility to products and services, allowing the retailer to manage with greater efficiency.

Kiosks are typically placed in retail stores, airports, hospitals, school campuses, company cafeterias, and other places where personal computers are not available. Like a computer, a kiosk may provide Internet access. Unlike a regular computer, a kiosk typically performs specific tasks, is designed to be used by many different people, and is often optimized for remote management.

The advantages of interactive kiosks are becoming evident to more businesses. According to Forrester Research, 80 percent of brick-and- mortar retailers with an online presence plan to install interactive terminals in their stores. Businesses are choosing interactive kiosks for several reasons:

1. Web-based applications have reduced project costs and reduced the need for custom software.
2. Widespread availability to the Internet has created an affordable way to connect terminals together, despite the distances involved.
3. Kiosks lower overhead and improve satisfaction of both customers and employees.

The interactive kiosk has become one of the best ways to empower customers, strengthen brands with targeted shoppers, and reduce operational costs. If you have any further questions about the interactive kiosk as a retail solution, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a 500MB USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.