Palmer Retail Solutions Blog

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM

Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

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Tags: Retail Experience, customer engagement

Retail Secrets: How Store Layouts Turn Shoppers Into Buyers

Posted by Kathy Heil on May 23, 2018 12:48:36 PM

Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further inside to browse. Once they’re in, your layout serves as a subtle roadmap, both luring and directing customers throughout your store.

Your floorplan will point you toward fixture choices and all the other details that go into your visual merchandising. It can help shoppers find what they want, zero in on hot new items, discover a surprise must-have, snap up an impulse item, and leave well-pleased with their experience. This mini-guide to store layouts will help you get it right, from the ground up.

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Tags: Store Layout

Top Security Tips for Your Jewelry Showcases

Posted by Kathy Heil on May 16, 2018 10:04:24 AM

Jewelry is some of the most expensive merchandise a retailer can sell. And it’s always small and lightweight. That small size means customers will want to examine potential purchases up close. It also makes your merchandise especially vulnerable to theft, because it’s so easy to pick up and conceal quickly. Jewelry showcases have to both show off and protect your inventory.

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5 Ways to Ensure Successful Online Shopping and In-Store Pickup

Posted by Kathy Heil on May 9, 2018 10:19:04 AM

What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS) is extremely popular with customers and retailers, for lots of reasons. But if you don’t do it right, you could alienate the very customers you’re trying to impress.

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Tags: Retail Experience

Why are Sales Signs Red? A Guide to Color Psychology in Retail

Posted by Kathy Heil on May 2, 2018 11:19:04 AM

Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the location for a later look-see as you’re browsing. That’s color psychology in action.

So, what is it about red that makes it such an effective color for sale signs?

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Tags: Retail Experience

How to Use In-Store Experiences to Turn Browsers into Buyers

Posted by Kathy Heil on Apr 25, 2018 9:53:50 AM

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to return, to browse and buy again. So, what are some ways to create an atmosphere and in-store experience that turns browsers into buyers?

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Tags: Customer Experience, Retail Experience

5 Ways to Go Green in Your Retail Business

Posted by Kathy Heil on Apr 18, 2018 9:50:58 AM

More and more businesses are finding ways to be eco-friendly any way they can. You can switch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is April 22, so why not celebrate by choosing to go green — or greener — in your retail store?

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Tags: Retail Experience

Best Tips for Creating Eye-Catching Storefront Windows

Posted by Kathy Heil on Apr 11, 2018 9:59:40 AM

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be so compelling, they not only catch the eye but demand a second look. Then, they have to inspire people to open the door and enter.

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Tags: Customer Experience, Retail Experience

5 Things Successful Business Owners Know About Holiday Marketing

Posted by Kathy Heil on Apr 4, 2018 9:56:45 AM

Running a profitable business requires you to think like your customers, which is why successful retailers pay attention to the calendar. Customers are spending more and more on holiday purchases. And we're not just talking about Thanksgiving, Christmas, and New Year's Eve, either. So, do your products and promotions attract customers during special times?

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How to Attract Customers with Fun In-Store Events

Posted by Kathy Heil on Mar 28, 2018 11:54:58 AM

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish and build face-to-face relationships — something the online guys can't do. And events are fun, another kind of experience shoppers can’t get online.

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Tags: Customer Experience