Palmer Retail Solutions Blog

How Retail Shoppability Factors into Unplanned Buying

Posted by Kathy Heil on Aug 8, 2018 2:09:35 PM

As a retailer, don’t you just love it when customers buy more than they had intended? Impulse purchases account for a significant percentage of sales, in all types of retail stores. Brick and mortar stores benefit even more than online sites. By deliberately boosting your store’s shoppability, you can trigger those all-important “must have that” impulses.

Not only that, the more “shoppable” your store, the happier customers will be with their total experience. They’ll be back, and that bodes well for the future.

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Tags: Retail Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

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Tags: Retail Experience, Customer Experience

The Psychology of Cash Wraps: Configurations and Merchandise That Sells

Posted by Kathy Heil on Jul 25, 2018 10:27:37 AM

Psychology plays a key role in the success of your retail store — from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them with a positive experience.

But your store’s cash wrap is more than a payment center. At least it should be. Properly placed and outfitted, it can be a profit center, too. All it takes is a strategically designed space and some savvy merchandising.

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Planogram 101: The Ultimate Guide to Store Design

Posted by Kathy Heil on Jul 20, 2018 11:21:25 AM

Store design and visual merchandising work together to sell your products but only if you arrange things strategically. A planogram is the centerpiece of that effort. It organizes your store so people can find products, and it helps you place items where they will attract the most attention and tempt customers to buy more.

A well-designed planogram can boost sales, cut costs, and improve your customer's overall experience. Of course, it helps to know your customer, and know something about buying behavior.

Here's the 101 on planograms.

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Tags: Store Layout

How to Better Prepare Your Business For The Back to School Season

Posted by Kathy Heil on Jul 18, 2018 1:08:04 PM

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re prepared for this. You’ve planned ahead, and merchandise is already hitting your shelves. So how do you prepare your employees for the busy back to school season?

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Tags: Employees, Seasonal Events

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Cash Wraps, Retail Experience, Customer Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Retail Trends, Retail Experience, Customer Experience

5 Ways to Stop Self-Checkout Theft

Posted by Kathy Heil on Jun 20, 2018 1:23:45 PM

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing items instead of paying for them.

No longer a novelty, creative thieves (and frustrated shoppers) have now identified ways to bypass the proper self-checkout procedure. In fact, when it comes to helping yourself to unpaid-items, the self-help checkout offers multiple opportunities. They’re all easy, and they’re costing retailers whopping sums every year.

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Tags: Point of Purchase, Retail Trends

Clearing the Clearance Rack: How to Move Products Quickly

Posted by Kathy Heil on Jun 13, 2018 2:00:05 PM

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.

So, here are some tips to help move clearance items quickly. 

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Tags: Retail Experience, Customer Experience

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM


Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

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Tags: Retail Experience, customer engagement