Palmer Retail Solutions Blog

5 Things Successful Business Owners Know About Holiday Marketing

Posted by Kathy Heil on Apr 4, 2018 9:56:45 AM

Running a profitable business requires you to think like your customers, which is why successful retailers pay attention to the calendar. Customers are spending more and more on holiday purchases. And we're not just talking about Thanksgiving, Christmas, and New Year's Eve, either. So, do your products and promotions attract customers during special times?

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How to Attract Customers with Fun In-Store Events

Posted by Kathy Heil on Mar 28, 2018 11:54:58 AM

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish and build face-to-face relationships — something the online guys can't do. And events are fun, another kind of experience shoppers can’t get online.

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Tags: Customer Experience

How are Chip Cards Changing Your Customer's Experience

Posted by Kathy Heil on Mar 21, 2018 9:23:18 AM

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?

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Tags: Customer Experience

The Proof is in the Pudding: 3 Tips to Start a Successful Food Kiosk

Posted by Kathy Heil on Mar 14, 2018 9:57:06 AM

If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful planning.

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Tags: Kiosks

5 Benefits of Planograms and Why They Matter in Retail

Posted by Kathy Heil on Mar 7, 2018 10:46:03 AM

Even if you’re new to retail, you’ve no doubt heard or read about planograms.  A planogram is a diagram of your store’s layout. A very detailed diagram. You use it to determine where and how you will display specific goods.

Why all the detail? Because those presentations can guide shopper navigation throughout your store. Used well, planograms can boost sales, cut costs, and improve overall customer experience.

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Tags: Retail Experience

4 Factors that Affect the Lifespan of Your Mall Kiosk

Posted by Kathy Heil on Feb 28, 2018 9:36:00 AM

Investing in a mall kiosk is a great way to start your career as an entrepreneur. But something you may not realize is that kiosks have a lifespan – typically about 4-6 years. At some point, your mall kiosk will need to be replaced due to wear and tear, and that’s something you'll want to plan for. But there are also things you can do to extend the life of your kiosk.

Here are four key factors that affect your kiosk’s longevity.

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Tags: Kiosks

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

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Tags: Customer Experience

Retail Trends: 7 Ways Frictionless POS Speeds Up Transactions

Posted by Kathy Heil on Feb 14, 2018 2:15:35 PM

We all know how it feels when something rubs us the wrong way. In retail, nothing rubs customers the wrong way more than a cumbersome payment process. Customers want that final step to be smooth. Seamless. Fast. So one of the hottest retail trends is frictionless POS.

A frictionless payment process speeds up transactions, and that makes everybody happy.

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Tags: Retail Trends

How Customer Tracking Can Improve Your Retail Analytics

Posted by Kathy Heil on Feb 6, 2018 4:50:44 PM

Retail customers expect their shopping experience to be relevant and personalized whether they're shopping online or in-store. As a retailer, you can't deliver that unless you know your customers — both your overall “audience” and the individuals within that customer base. Fortunately, customer tracking and retail analytics enable you to gather the information you need to make that happen.

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How to Create a Retail Experience that Appeals to the 5 Senses

Posted by Kathy Heil on Jan 31, 2018 9:40:47 AM

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important, really, because even the greatest merchandise won’t entice customers if they don’t anticipate an enjoyable retail experience.

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Tags: Customer Experience, Retail Experience