End caps are proven winners when it comes to increasing retail sales and profitability. In fact, studies repeatedly show that end caps sell better than in-aisle displays of the same product(s). That’s because end cap displays are both easily...

For certain types of retail stores, glass showcases offer superior merchandising opportunities. Because they are entirely enclosed, showcases provide better security for small, fragile and high-priced items without detracting from your customer’s...

7 Tips to Drive Sales with Point of Purchase Displays

In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from their...

Ever heard the story about David and Goliath? In its simplest form, David was the underdog who fought and defeated Goliath, who was a giant and a champion. In a similar fashion, small businesses must compete with big box stores.

It's no surprise...

Your back room is stacked with boxes of newly-arrived fashion merchandise. How well it sells when you transfer it to your sales floor depends, in large part, on how you display it. 

If you’re a merchandiser for a large retailer, apparel may arrive...

Some retailers may not think of window shoppers as prospective customers. But, if that were true, why would you put extra thought and attention to detail into create engaging window displays? Window shoppers are often interested in what you have to...

Smartphones and similar small consumer electronics have changed dramatically over the years. Surprisingly, though, the most successful merchandising tips for these products have not changed. More than ever, people want to get hands on with these...

Just because you open a mall kiosk doesn’t mean you’ll automatically have great sales. It takes strategy and planning to create any successful retail business. And you have to remember that there’s a difference between kiosk sales and kiosk...

The cash wrap is the business center of your store. It's where you make sales, so it needs to be secure and efficient. But it's also where you can encourage additional sales as customers check out, so you want some space to inspire impulse purchases.

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...