Palmer Retail Solutions Blog

Selling Benefits of a Kiosk

Posted by Kathy Heil on Jul 11, 2013 1:04:54 PM

 

Mall kiosks find success compared to traditional stores.

Palmer Retail Solutions KioskKiosks have become a big business as more entrepreneurs are discovering the flexibility and marketing capabilities kiosks allow. Many businesses have come to call the middle of the mall home for their ventures. Gone are the days of retail merchandising units, the outdated 4-foot-by-8-foot carts with wagon wheels. Kiosks today are more like miniature stores with greater potential than ever to help turn a retail idea into a reality.

Download our Guide to Building a Kiosk Ebook

Selling Benefits of Kiosks

  • Malls have recognized the power of these mini-merchants. Malls have adapted to allow kiosks to increase their selling potential. Malls have installed electrical outlets and better lighting in the middle of shopping concourses to highlight the retail options. Mall managed Wi-Fi systems now enable merchants to maximize their space, leaving more room for products. Credit card apps on smart phones have replaced bulky registers. iPads showcase stock that does not fit within the limited space, creating a virtually infinite amount of options.
  • 360-degree retail. No walls limit the presentation power of a kiosk. Potential customers pass on all sides at all times. There is no need for costly and timely window displays to attract people to a kiosk. Crowds naturally flow through, around, and past the kiosk allowing employees numerous amounts of touch points in which to create a sale.
  • Decreased costs compared to storefronts. Monthly rent for kiosks generally run at half the cost of an in-line store. Looking to construct from scratch? Compare a minimum of $100,000 to build a store to $25,000 to $30,000 for a kiosk. Savings with kiosks continue to stack up when you account for labor costs. Kiosks on average need only two employees per shift.

Open your eyes to the option of the great potential in today's kiosks. These tiny spaces pack a powerful retail punch that is not to be underestimated.

If you have any further questions about the mall kiosk as a retail solution, download our eBook outlining important things to know before opening a retail kiosk. To connect with us you can visit our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS.

Download the  Mall Kiosk eBook

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.

Topics: Kiosks

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