Making store fixtures work for you.

Retail fixtures can enhance or hurt the customer experience. Store fixtures may come as an afterthought with the all-important product being top-of-mind. If the product isn't displayed properly however, it will never sell. The question is, when to go for flashy and when to go for functional store fixtures?

Flashy versus Functional Store Fixtures

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The common sense solution for your storefront is to use neutral fixtures so that customers focus on the featured merchandise, rather than the store design. Truly good store layouts and designs will require minimal thinking on the consumer's part. It will be natural and effortless to navigate. A flashy fixture can serve as a retail solution in special situations however.

A flashy fixture can work if it remains functional and cohesive as a unit throughout the store. Choose the beautiful and bold store fixtures when:

• It is appropriate for the merchandise being sold. Choose a fixture that makes accessing and stocking items simple. The unit should be able to hold different items in an easy, secure, and sensible way.
• The fixtures don't detriment the design. The store fixtures should never be the focus of the customer. The store fixture should be able to hold a fair amount of items to showcase. Fixtures with limited display areas will become a restocking hassle.
• They are not a distraction. Sculptural elements, flashing lights, and interesting finishes should be limited to promote single products that are in an isolated part of the store.
• They integrate well with current branding. Both flashy and functional store fixtures should be congruent with current store branding. A fixture that varies from its surroundings significantly will create merchandising problems. If your store solely uses slatwalls to display product, a single area with acrylic bins should not be introduced. Fixtures can be distinctive while remaining consistent with the store.
• The store fixture encourages consumer interaction. The store fixture should not hide labeling. Sharp edges and spring-loaded panels should be avoided as they could cause harm to customers. Store fixtures with electrical components should have all wires hidden from reach.

Accessibility remains the most important factor when selecting a store fixture. Consumers will quickly lose interest if they can't reach the product!

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.