Your flooring serves as an integral store component.

Flooring may be beneath your feet, but should be on the top of your mind. While we work with the industry’s leading technology providers to seamlessly incorporate exciting electronic interactivity into our kiosks and many of our floor fixtures, the flooring those fixtures stand on will either enhance or detract from the customer’s overall experience. It's important to find materials that contribute to the store's theme without distracting from merchandise. You need to choose the right floor for your store!

How to Choose the Right Floor for Your Store

Many criteria should be considered when choosing flooring. Do those glossy white floors appeal to you? Keep in mind they will need to be cleaned near-constantly to stay smudge-free. The same goes for floors that have deep grooves or a pronounced texture, which can grab and hold dirt. If you're a franchise or brand with multiple outlets, your flooring may even vary by location. You might consider hardwood for a flagship store, an engineered floor in a mall store, and vinyl for the outlet store that gets a lot of foot traffic that has been stomping through snow. Your flooring can even change within a singular store.

Keep these aspects in mind when selecting the type of flooring for your store:

• Visual and design goals
• Type of flooring desired
• Budget
• Subflooring type, condition, and preparation
• Transition areas to other materials (carpet, stone, tile, etc.)
• Performance issues specific to the project or location
• Ease of repair/replacement. Damage can easily occur when moving store fixtures.
• How much maintenance is required? Does the floor require a finish? Custom finishes or treatments can cost quite a bit and odors from finishing chemicals can remain for quite some time.
• Lead time/construction schedule

Your floor should not distract or detract from the customer experience, but instead enhance it! Hindsight is 20/20 but it comes too late. Consider all these things carefully before selecting your flooring.

If you have additional questions about retail solutions, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.