Use Merchandise Displays to Develop Your Store Brand 

Just as certain products have well-known brands, retail merchandise displays should help to brand your store. Branding in retail displays creates a recognizable “look” which can dramatically improve your store’s ability to attract new shoppers as well as repeat customers.

It’s likely some of the merchandise you carry is heavily branded – household names in apparel, cookware, outdoor gear, cell phones, groceries or whatever it is you carry. Nonetheless, it’s crucial to build your store’s own brand. Why? For one thing, those well-branded items are undoubtably available elsewhere. So while it’s nice that customers are looking for the brands you sell, it’s much more important that they seek you out when they want to shop and buy.

When consumers recognize a brand, they instantly “know” certain things about it:

• Product line
• Reputation
• Desirability

In other words, it’s a “sure thing.”

An easily recognizable brand confers stability and a greater feeling of confidence in buying. It draws in customers who know your brand and what it stands for, and it also draws in people who may identify your brand from afar but who have not yet experienced it close up. Branding ensures you’re reaching out to the right demographic.

That’s why visual merchandising should comprehensively reflect the look, feel and personality of your brand. Your window and in-store displays should coordinate with your store’s décor, your website, and all your other marketing, delivering a consistent message about who you are and what you stand for.

Successful displays have a focal point.

Giving shoppers something visual to zero in on makes it easier for them to take in your entire display. Your focal point could be the largest item, the brightest (or a contrasting) color, something that moves, an interesting prop, or something that’s visually unusual, such as hanging a chair from the ceiling or a mannequin reclining on a sofa.

Branding in retail displays can come through the use of color, theme, graphics, visual merchandising, even the design and finish of underlying display fixtures. It all comes together to create your signature look and feel. That is essential, because your brand name and the design associated with it are some of your store's most vital assets.

If you’re new to retail, you’ll be better prepared to maximize your branding after you check out this article that walks you through the basics of visual merchandising, with pictures and actionable tips.

We live in a brand-conscious world.

How well you incorporate branding in retail displays can make or break your store’s success, by helping set you apart from neighboring businesses as well as competitors. But when it comes to visual branding, every detail matters. Your store will really shine if you enlist the help of experts in the design and construction of retail displays. They can create a distinctive look that brands your store literally from the floor up.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com. - See more at: http://palmerretailsolutions.com