Sales techniques for mall kiosks.

How you approach a customer at a mall kiosk differs from an inline store. One person is relied upon to watch product, approach customers, explain benefits, and answer questions. Instead of engaging actively interested customers, the mall kiosk salesman must engage passersby. These distinctions require a special skill set to be successful at a mall kiosk.

Tips to Sell Products at a Mall Kiosk

• Create a visual presentation. Use color and interactive components to draw in passersby. Rearrange products to keep the display intriguing. It's easy to ignore a display if it never seems to change.
• Hire friendly and engaging kiosk employees. A distracted employee is uninviting and difficult to approach. Kiosk attendants should not be on cell phones or reading as this will discourage customers from approaching. Employees should make eye contact and share greetings with those walking by. The old saying remains, you catch more flies with honey than with vinegar!
• Remain customer focused. Employees should be able to speak about products in a sincere way without a prepared script. Show customers that their business is appreciated by encouraging them to ask questions and by answering them honestly. Listen and create a conversation centered on what customers are saying.
• Be aware of customer traffic.
• Utilize video. Maximize the attention your kiosk is getting by offering a multimedia component. Pique interest by offering a product video, allowing customers to learn about your product in an effortless way.

If you have additional questions about the kiosk as a retail solution, download our eBook outlining important things to know before opening a kiosk. Keep current with industry discussions and product information on Twitter: @PalmerPRS. To connect with us you can visit our website at www.palmerretailsolutions.com. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.