Palmer Retail Solutions Blog

Psychology of Color in Store Design

Posted by Kathy Heil on Jan 7, 2015 12:39:39 PM

Color Your Retail Store for Success

Color has amazing power. How you use color in your store design can dramatically affect whether customers stick around long enough to look around, and whether or not they decide to buy. That means you can’t just paint the walls your favorite color and expect to succeed. You have to understand the psychology of color in store design, and consider how your customers will subconsciously interpret your use of color.

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Tags: retail color design, colors that increase shopping sales, advertising with color, effect of color on shoppers, using color for retail stores, color to influence shoppers

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