Palmer Retail Solutions Blog

Secrets to Successful Point of Purchase Displays

Posted by Kathy Heil on Feb 13, 2015 9:14:58 AM

7 Tips to Drive Sales with Point of Purchase Displays

In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from their shopping experience? The most productive point of purchase displays drive sales by appealing to your customer’s most basic psychological and/or physical needs:

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Tags: Store Fixtures, apparel merchandising, retail pop display, retail manufacturing, point of purchase display tips

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