Cross merchandising is a proven winner when it comes to increasing sales across all types of retail stores. You probably know that part, but it's actually a double win because it also adds value for customers.
Although some people enter your store knowing exactly what they want, an increasing number of shoppers arrive expecting you to guide them toward products of potential interest. They've actually been trained from their online experiences ("other customers bought this item") to expect similar help in retail. And although some people are really good at visualizing how various items should or could work together, a surprising number of people need your help with this.Read More