Palmer Retail Solutions Blog

Cross Merchandising: The Do's and Don'ts of Retail Pairing

Posted by Kathy Heil on Jul 11, 2017 1:46:43 PM

Cross merchandising is a proven winner when it comes to increasing sales across all types of retail stores. You probably know that part, but it's actually a double win because it also adds value for customers.

Although some people enter your store knowing exactly what they want, an increasing number of shoppers arrive expecting you to guide them toward products of potential interest. They've actually been trained from their online experiences ("other customers bought this item") to expect similar help in retail. And although some people are really good at visualizing how various items should or could work together, a surprising number of people need your help with this.

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Tags: basic merchandising

10 Merchandising Tips for Wireless and Small Electronics Stores

Posted by Kathy Heil on Apr 7, 2015 10:28:51 AM

Wireless Merchandising Tips to Drive Sales

Wireless and small electronics stores face special challenges when it comes to perfecting their merchandising. A cluttered look is all too easy to achieve when you’re displaying wireless and small electronics merchandise. Instead, your goal should be to convey “lots of selection” without overwhelming your customers. With too many things to look at, customers cannot focus on individual displays. And giving them too many choices within a display merely confuses them. When prospective shoppers feel uncomfortable, they leave. So pay attention to these merchandising tips for wireless and small electronics stores.

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Tags: wireless and small electronics, cash wraps, basic merchandising, kiosks, palmer retail solutions, retail fixtures, point of purchase displays, merchandising displays, designs, retail solutions, stand-alone displays, custom store fixtures

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