Last December, there was talk about the demise of Black Friday. The National Retail Federation says those rumors were premature – but you’d better be prepared for changes in 2016. They warn “there has been a very visible shift in the how, when, where, why, and who of holiday promotions that will have a profound impact on the importance of Black Friday.” Fear not, though. These Black Friday tips will give your holiday season plenty of sparkle.Read More
Palmer Retail Solutions Blog
Tips for Happy Employees on Black Friday
Black Friday may be a dream come true for retailers hoping to kick off the holiday shopping season with a profitable bang, but it’s a long, grueling experience for your employees. And now that many retailers – and not only the biggest stores – open on Thanksgiving Day instead of waiting until the clock strikes “Friday,” your people may have even more to grumble about. But you can make your Black Friday go smoother, and make your employees a lot happier, with some well-placed appreciation.Read More
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8 Tips for a Profitable Black Friday
Black Friday isn’t just for the big box stores. With the volume of shoppers expected to be the highest in eight years, your Black Friday retail mall kiosk is also likely to see some serious action. Will you be able to take full advantage, to make this a profitable kickoff to the 2014 holiday shopping season? These eight tips should help.Read More
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7 Tips for Loss Prevention on Black Friday
Many people believe Black Friday got its name because it’s supposedly the first day during the sales year when retailers can finally see a profit. Whether that story is true or not, it takes a smart loss prevention plan to make sure those Black Friday profits materialize. Sadly, industry experts say shoplifting and employee theft are equally significant risks.
Fortunately, you can take steps to protect yourself from both of them. Here are seven Black Friday loss prevention tips to keep you in the black:Read More
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9 Tips for Store Safety on Black Friday
This year, dozens of major retailers plan to kick off their holiday shopping season on Thanksgiving Day, ahead of the traditional Black Friday frenzy, but you can still expect huge crowds on Friday as well. Above all else, you need to keep your store and customers safe. In the second article of our 5-part blog series on best practices for retailers on Black Friday, we offer five tips to keep your store safe and your customers happy.
Expect big crowds
Industry watchers say this year’s crowd could be the biggest in eight years. In a recent consumer survey, a full two-thirds of respondents said they plan to shop on Black Friday. That’s up from 55% last year. Expect to see more Millennials, experts say, and expect them to outspend their older fellow shoppers.Read More
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8 Tips for Managing Black Friday Crowds and Customers
With Black Friday just around the corner, retailers are stocking merchandise and mentally preparing for the annual crush of shoppers. With your sanity and profitability in mind, we’ve created a 5-part blog series on Black Friday best practices for retailers. In this first article, we offer 8 tips for managing crowds and customers so everybody wins.Read More
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Numbers to know this holiday season for retail stores.
The holiday season is here and as a retail store, there are some numbers you need to know in order to make marketing decisions. How should you reach your customers? How soon should you start promoting holiday campaigns? Are shoppers buying in-store or online? HubSpot compiled some of the most necessary numbers and statistics for retail stores so you can make wise marketing decisions this holiday season.
Holiday Marketing Statistics for Retail Stores
The holiday season holds selling opportunities for B2C and B2B companies alike. Everyone is buying gifts and gadgets for Christmas and preparing for the upcoming year. If you market your retail store right, the holiday season is an opportunity to take advantage of the influx of customers. Here are some numbers and statistics that will help along the way:
- Timing is everything, and successful stores realize this. You can't wait until the holiday season starts to advertise your promotions. You need to build awareness before so when the holidays hit, your retail store is top of mind. In fact, 49 percent of marketers created and launched a holiday campaign before Halloween this year (2013).
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Tips for Retail Stores to Survive Black Friday
Developed during the 1960s, Black Friday is marked as the day to start holiday shopping. The day’s name comes from old accounting records that used to show a loss in red and profit in black. So, this is a day for stores to make a nice profit. This year, more than 140 million people nationwide are expected to shop over the Black Friday weekend. Is your store ready to handle that demand?
Black Friday Retail Tips
The 2013 Black Friday scene is different than years past. This year, many shoppers will be at your store before the turkey is even done cooking. More and more stores are opening on Thanksgiving Day, to the delight of competitive bargain hunters. There is also one less week between Thanksgiving and Christmas this year, putting pressure on shoppers to find the perfect gift, and to find it quickly. The Occupational Safety and Health Administration has issued guidelines that storeowners can put into action for 2013. Here's how to handle the rush of shoppers you should expect to have at your retail store this year:
- Provide a separate store entrance for staff. Provide door monitors there to prevent crowd entry.
- Make sure that all employees and crowd control personnel are aware that the doors are about to open.
- Staff entrances with uniformed guards, police or other authorized personnel.
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