Tips for Retail Stores to Survive Black Friday
Developed during the 1960s, Black Friday is marked as the day to start holiday shopping. The day’s name comes from old accounting records that used to show a loss in red and profit in black. So, this is a day for stores to make a nice profit. This year, more than 140 million people nationwide are expected to shop over the Black Friday weekend. Is your store ready to handle that demand?
Black Friday Retail Tips
The 2013 Black Friday scene is different than years past. This year, many shoppers will be at your store before the turkey is even done cooking. More and more stores are opening on Thanksgiving Day, to the delight of competitive bargain hunters. There is also one less week between Thanksgiving and Christmas this year, putting pressure on shoppers to find the perfect gift, and to find it quickly. The Occupational Safety and Health Administration has issued guidelines that storeowners can put into action for 2013. Here's how to handle the rush of shoppers you should expect to have at your retail store this year:
- Provide a separate store entrance for staff. Provide door monitors there to prevent crowd entry.
- Make sure that all employees and crowd control personnel are aware that the doors are about to open.
- Staff entrances with uniformed guards, police or other authorized personnel.