Palmer Retail Solutions Blog

Labor Day Deals: 9 Holiday Promotions to Boost Sales

Posted by Kathy Heil on Aug 23, 2017 12:03:10 PM

With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them to stock up on whatever they’ll need – at your store.

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Tags: boost holiday sales

Tips to Turn In-Store Showrooming Back Into In-Store Buying

Posted by Kathy Heil on Dec 11, 2014 7:30:54 AM

How to Keep Showrooming from Cutting into Holiday Sales

For some customers, the holiday shopping season is really the holiday showrooming season – a chance to scout out merchandise in person, before buying it online. This increasingly popular activity is obviously frustrating for brick-and-mortar stores, because it cuts into the bottom line. Fortunately, there are several ways to not only combat this behavior, but turn it in your favor. Here are some effective ways to turn in-store showrooming back into in-store buying.

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The Holiday Smells of Retail Success

Posted by Kathy Heil on Dec 9, 2014 12:44:32 PM

Using Store Scents to Boost Holiday Sales

For many people, buying can be based on emotion almost as much as it’s price- and item-based, especially during the holiday gift-giving season. So now is the time to make sure your store appeals to your customers’ senses. The sense of smell is particularly evocative, but experts warn – keep it simple when using scents to boost holiday store sales.

You might be tempted to run with the obvious – some heady combination of seasonal favorites from greens to foods. After all, any of these would give your store a beautifully fragrant ambiance, wouldn’t they? But with so much at stake at your cash registers, this is no time for intuition, you should be keeping it simple. A noted scientist says, “pleasant isn’t necessarily effective” when it comes to using scents to boost holiday sales.

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