Palmer Retail Solutions Blog

How To Pick Boutique Fixtures That Align With Your Brand

Posted by Kathy Heil on Aug 1, 2017 5:12:38 PM

Big box stores are not particularly concerned with “atmosphere.” Their brands are based on having a lot of stuff, displayed warehouse-style to give the impression (correctly or not) that selection is big and prices are small. It’s a get-in-and-get-out shopping experience.

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Tags: fixture design, brand display

How Branded Solutions Leave a Lasting Impression on Customers

Posted by Kathy Heil on Jun 20, 2017 5:45:02 PM

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your brand name and “flavor” in a customer’s mind. Your store is unforgettable.

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Tags: brand display

6 Ways to Keep Your Sports Store Ahead of the Game this Summer

Posted by Kathy Heil on May 18, 2017 3:18:57 PM

Each new season brings a new sport to focus on. Several sports, really. That means new opportunities and new challenges for sports stores. With customers mentally gearing up for their next seasonal sport, your store has to be ready on the starting line, with the equipment, apparel, accessories and other goodies they’ll need, whether they’re competing or recreating.

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Tags: displaying seasonal items, brand display

7 Examples of Visual Displays that Encourage Customer Purchases

Posted by Kathy Heil on Mar 21, 2017 5:40:31 PM

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving your displays can increase sales several times over.

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Tags: brand display

Branding Retail Displays

Posted by Katey Cowan on May 30, 2013 10:48:54 AM

The Importance of Branding in Retail Displays

Your brand is in many ways synonymous with your reputation. A customer’s opinion of who you are, what you have to offer, and what they should expect from you is closely tied to your brand. It describes the purpose of your business and can succinctly describe your products, services, or initiatives. Why, then, are so many companies remiss in maximizing the expression of their brand in every marketing and retail opportunity?

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Tags: brand, brand display, palmer retail solutions, Retail Environment Industry

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