Defining your brand.
The first step in your marketing strategy should be to define your brand. Before you begin the selling process, you need to decide what kind of company you will be. This goes beyond selecting the product or service of choice. What is your mission? What is your end goal? How would you describe your company culture? You can begin building a brand once those questions are answered.
You can stand out by creating a specific brand experience. HubSpot said it perfectly, your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions. Without an identity, your brand isn't as strong as it could be. Consider your place in the market, target demographic, and personality you wish to establish. These elements combined can form to create a brand that Palmer Retail Solutions will help you convey.Read More