Palmer Retail Solutions Blog

Cash Wrap Makeover: How Organizing Your Cash Wrap Can Drive Business

Posted by Kathy Heil on Jun 28, 2017 10:28:51 AM

If a regular shopper visits your store and sees the “same old stuff” at the checkout counter, you'll miss out on an important opportunity. They will be blind to your last-minute purchase offerings, and that will have a depressing impact on your store’s overall sales. Give that cash wrap a makeover, and you’ll boost your customers’ experience as well as your bottom line.

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Tags: building a cash wrap

Best of 2014: Choosing the Best Cash Wrap Configuration

Posted by Kathy Heil on Dec 26, 2014 7:43:30 AM

Choose the best type of cash wrap configuration for your needs

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

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Tags: Store Fixtures, building a cash wrap, best cash wraps, cash wrap, palmer, Palmer Retail, cash wraps, retail cash wrap, kiosks, palmer retail solutions, retail cash wraps, kiosk, cash wrap counter, Palmer Promotional Products, retail kiosk, cash wrap configuration

How to Choose a Cash Wrap

Posted by aderby on Sep 24, 2013 9:50:01 AM

Selecting your style of cash wrap.

Choose a cash wrap style that fits your retail needs.

Considered to be the signature fixture in most retail environments, Palmer derives great satisfaction from designing unique cash wraps that incorporate maximum functionality, ergonomics and offer long-lasting service. Cash wrap configurations vary greatly and can be customized to fit almost any need. Once you figure out what your needs are, Palmer can work with you to decide what style of cash wrap will be most effective for your retail business

Cash Wrap Customization

Retail visual stylist Debi Ward shares the typical styles of wrap stations, which typically consist of one, two, or three parts:
A one-part unit has a single countertop/cabinet combination that sits parallel or perpendicular to a wall.
A two–part configuration has a freestanding front and a parallel rear section up against a wall.
A three-part configuration is usually a 'U'-shaped grouping that sits perpendicular to a wall. Often times these become a square configuration by situating them in the center of a space, and then closing off the end of the 'U' with a jewelry case, etc.
Consider your stores' activities and needs when deciding what style to select. Do you need two registers? Do you package merchandise at the counter and need additional space? The front counter is for the cash register and for customers to place their items. If you need room for other activities, they should be provided for and not take place in the customer's way. This is your chance to communicate with customers, so don't overwhelm them. Limit counter space to a few point of purchase displays.
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Tags: building a cash wrap, cash wrap, palmer, cash wraps, how to choose a cash wrap, palmer retail solutions, choosing a cash wrap, cash wrap style, cash wrap design, retail solutions, effective cash wraps

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