Palmer Retail Solutions Blog

Best Practices for Successful Kiosk Design

Posted by Kathy Heil on Oct 22, 2014 11:53:38 AM

How to Design a Kiosk

Because you’re starting with a blank sheet of paper, designing a mall kiosk sounds like a simple project. But creating the right design can be extremely complicated, because the kiosk must accomplish two very different goals. It needs to be visually appealing to attract customers, but it also needs to be properly designed to provide an efficient base of operations. Kiosks come in all shapes and sizes, but the size and shape of your particular mall kiosk design will depend on what you plan to sell, because as every designer knows, form follows function.

Jim Palmer, president of Palmer Retail Solutions and a leading expert in mall kiosk design, notes that food service kiosks for products like pretzels and gourmet popcorn have completely different requirements than an electronics kiosk selling cell phones and accessories.

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Tags: building a kiosk, Store Fixtures, palmer, retail kiosks, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk display, kiosk tips, mall kiosk tips

Cost Saving Benefits of an Interactive Kiosk

Posted by Kathy Heil on Apr 3, 2014 8:17:05 AM

Reduce transaction costs with a kiosk.

Don’t let the name fool you. You can use an interactive kiosk to reduce transaction costs inside your store as well as outside. Every time you can assist a customer or close a sale faster, your transaction costs go down. A kiosk enables customers to complete transactions entirely on their own, significantly reducing your cost per sale.

A kiosk is “open” 24 hours a day, every day. You can do business with people even when your store is closed, or facilitate transactions for customers who are on the go and don’t have time to come in and browse.

You can post your kiosk right outside your door, or you can place it in another high-traffic section of your store. You can locate it in an unusual place where it may reach an altogether different shopping audience. Kiosks allow you to branch out at a tiny fraction of the cost normally associated with opening additional storefront locations.

As every business owner knows, one of the biggest expenses is employees. Because an interactive kiosk offers tremendous opportunities to interact with customers more efficiently, you can pare down the number of employees you need to keep things running smoothly, and let skilled sales and customer service people devote more time and attention to shoppers who have complex questions or simply prefer a more personal touch.

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Tags: building a kiosk, kiosk size, kiosks, palmer retail solutions, choosing a kiosk, interactive kiosk

Why You Should Invest in a Lobby Display Kiosk

Posted by aderby on Nov 20, 2013 7:01:22 AM

The Benefits of a Lobby Display Kiosk

Modern, functional, and interactive kiosks are finding their ways into more and more lobbies around the world. Kiosks are convenient for customers, while serving as a brand extension for the company. Save your business both time and money by implementing a lobby display kiosk today.

Uses for Lobby Kiosks

  • Self-service concierge. Guests can find the answers to their questions without taking up the valuable time of employees. Empower users to look at their leisure and discover new and exciting options for themselves.
  • Check-in/check-out. Reduce the check-in and check-out process to seconds! Guests can quickly identify themselves, provide payment, and print receipts or tickets. This frees up front-desk workers to assist others with more complex questions.
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Tags: building a kiosk, lobby kiosks, benefits of lobby display kiosks, concierge kiosk, palmer, kiosks, palmer retail solutions, benefits of kiosks, interactive kiosks, kiosk tips, retail solutions, Retail Environment Industry

Tips to Sell Products at a Mall Kiosk

Posted by aderby on Oct 8, 2013 6:34:02 AM

Sales techniques for mall kiosks.

How you approach a customer at a mall kiosk differs from an inline store. One person is relied upon to watch product, approach customers, explain benefits, and answer questions. Instead of engaging actively interested customers, the mall kiosk salesman must engage passersby. These distinctions require a special skill set to be successful at a mall kiosk.

Tips to Sell Products at a Mall Kiosk

  • Create a visual presentation. Use color and interactive components to draw in passersby. Rearrange products to keep the display intriguing. It's easy to ignore a display if it never seems to change.
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Tags: retail environment, building a kiosk, kiosk employees, mall kiosks, retail kiosks, kiosks, palmer retail solutions, kiosk sales, sales techniques, Mall Kiosk, kiosk, kiosk display, selling tips, kiosk tips, retail solutions, mall kiosk tips, Retail Environment Industry

Common Kiosk Mistakes

Posted by aderby on Sep 12, 2013 6:48:48 AM

Have a successful kiosk by avoiding these project pitfalls.

A kiosk is a small business venture, and should be treated as such. Best business practices should carry over to the retail project. There are details specific to kiosks, such as location, foot-traffic, and usability that should be kept in mind. Basic business building blocks still require a kiosk entrepreneur to be marketing savvy with a clear understanding of financials. Have a successful kiosk by avoiding some common business mistakes.

Retail Kiosk Business Mistakes

  • Poor execution. Execution is key. Technical errors keep kiosks from making money. Customers will stop coming to the kiosk if it is unreliable. Maybe it requires you to spend more money on upkeep, but profit in the long-run will be greater.
  • Refusing to innovate. Don't succumb to the vision of what you think the kiosk should be like. Put reality into play when planning. Change strategies when they fall flat. Listen to customer feedback. Don't underestimate the competition. Realign advertising tactics.
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Tags: building a kiosk, retail business, successful kiosk, business advice, retail kiosks, kiosk advice, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk display, kiosk mistakes, kiosk tips, retail solutions, choosing a kiosk, choosing a kiosk design, Retail Environment Industry

Kiosk Aesthetics

Posted by aderby on Sep 11, 2013 11:08:20 AM

Create a desirable first impression with a stylish kiosk design.

Employees wear uniforms, so why shouldn't your kiosk be dressed to impress as well? Function and fashion can go hand-in-hand. When designing your dream kiosk, think beyond utility. A kiosk should be styled to align with the brand, visually appeal to customers, and enhance the retail experience.

Simple kiosk customizations such as exterior cladding panels, colored frame coating, custom truss and lighting designs, parapets, stone finishes, spandrel and tinted glass treatments are available to make your kiosk a marketing tool in itself. Utilize the chance to further integrate the company into consumer's minds to enhance top-of-mind awareness.

Visuals should go even beyond self-promotion to enhance the viewer's experience. Colors and aesthetics can be used to aid engagement and exploration. The kiosk's initial challenge is to persuade the audience to interact with it. Using inviting aesthetics conquers this initial hurdle.

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Tags: building a kiosk, kiosk design, kiosk aesthetics, kiosk appearance, selecting a kiosk, kiosks, palmer retail solutions, kiosk, kiosk display, kiosk tips, retail solutions, choosing a kiosk, designing a kiosk, choosing a kiosk design

How to Use Kiosks in Hospitality

Posted by aderby on Aug 22, 2013 7:44:46 AM

Transform the hospitality experience with the help of a kiosk.

The self-service kiosk is transforming the hospitality industry.

As self-service technology becomes more widespread across all industries, users are becoming accustomed to automated systems in all settings. The hospitality and leisure industry can use kiosks for improved efficiency, customer service, and lower overhead costs. Self-service kiosks when used in hospitality result in satisfied customers and employees. Here are some tips to help you find the right balance of personal vs. computer assistance and transition from face-to-face interactions to automated kiosks.

Top Uses for Hospitality Kiosks

  • Self-service concierge. Guests can find the answers to their questions without taking up the valuable time of employees. Empower users to look at their leisure and discover new and exciting options for themselves.
  • Check-in/check-out. Reduce the check-in and check-out process to seconds! Guests can quickly identify themselves, provide payment, and print receipts or tickets. This frees up front-desk workers to assist others with more complex questions.
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Tags: building a kiosk, hospitality kiosks, kiosks, palmer retail solutions, kiosk, kiosk display, kiosk tips, retail solutions, hospitality kiosk, choosing a kiosk design, hospitality industry, Retail Environment Industry, hospitality kiosk uses

Improve the Interactive Retail Experience

Posted by aderby on Aug 20, 2013 8:51:00 AM

How to best use kiosks for an interactive retail experience.

The retail business is quickly being transformed by the selling power of the interactive experience. In interactive stores, like Apple, a combination of screens, tablets, laptops and phones are utilized to engage and educate consumers. When choosing to deploy an interactive retail kiosk, there are important details to keep in mind to optimize the user's experience.

Interactive Retail Experience

  • It's about the customer. Everything from onscreen content to aesthetic and ergonomic kiosk design needs to be implemented with the customer in mind. Address the needs of your customers. Go beyond simply offering web portals, an application many phones already have in place. Make it simple for customers to get information, and let them quickly complete transactions to optimize their in-store product browsing time.
  • Kiosk placement. Locate systems where they are convenient, highly visible, and coordinate well with the surrounding décor.
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Tags: building a kiosk, kiosk uses, retail tips, mall kiosks, retail kiosks, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk tips, retail solutions, retail, retail experience, Retail Environment Industry

Selling Benefits of a Kiosk

Posted by aderby on Jul 11, 2013 1:04:54 PM

 

Mall kiosks find success compared to traditional stores.

Kiosks have become a big business as more entrepreneurs are discovering the flexibility and marketing capabilities kiosks allow. Many businesses have come to call the middle of the mall home for their ventures. Gone are the days of retail merchandising units, the outdated 4-foot-by-8-foot carts with wagon wheels. Kiosks today are more like miniature stores with greater potential than ever to help turn a retail idea into a reality.

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Tags: building a kiosk, why you should choose a kiosk, mall kiosks, kiosks, palmer retail solutions, building a retail kiosk, kiosk display, kiosk tips, selling benefits of kiosks, choosing a kiosk design, Retail Environment Industry

How to Create the Ideal Retail Space

Posted by Kathy Heil on Jul 10, 2013 12:17:49 PM

Palmer provides tips for your retail kiosk.

Create your ideal retail space with simple steps from the Palmer Retail Solutions eBook. This user-friendly publication describes in detail the many aspects you must consider when setting up a retail kiosk operation. After reading our eBook you will be informed on:

  • Kiosk sites
  • Site plans
  • Timelines from initial design to installation
  • The installation process
  • Lifespan of a kiosk
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Tags: building a kiosk, retail space, kiosk size, mall kiosks, kiosk ebook, kiosks, palmer retail solutions, Mall Kiosk, kiosk tips, retail kiosk, choosing a kiosk design, Retail Environment Industry

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