Upselling is an excellent way to increase sales revenue. Done right, it also boosts customer experience. Some shoppers know exactly what they want, but most are still in decision-making mode when they enter your store. You should take advantage of your upselling opportunities everywhere, but focus the most attention on your checkout counter. It’s a proven winner.Read More
Palmer Retail Solutions Blog
The Right Place For Cash Wrap Success Is Not On the Right
Psychology plays a key role in the success of your retail store – from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them savoring a positive experience. Done right, it can leave you with additional revenue, too. To some extent, the best location for your cash wrap depends on the size and shape of your space, and what kinds of security concerns you may have. However, except in a few very specific circumstances, the worst possible cash wrap location is to the right of your entrance.Read More
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8 Tips to Turbo-Charge Your Retail Store Design
Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.
As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.Read More
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Choose the best type of cash wrap configuration for your needs
Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.
Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:Read More
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Selecting your style of cash wrap.
Considered to be the signature fixture in most retail environments, Palmer derives great satisfaction from designing unique cash wraps that incorporate maximum functionality, ergonomics and offer long-lasting service. Cash wrap configurations vary greatly and can be customized to fit almost any need. Once you figure out what your needs are, Palmer can work with you to decide what style of cash wrap will be most effective for your retail business
Cash Wrap Customization
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Use your cash wrap to communicate with customers.
A cash wrap serves as your final touch point to make an impression on your customer. Their experience at the cash counter can leave a permanent impression. Polite and attentive customer service and a clutter-free environment are key. Turn patrons into loyal brand enthusiasts and return customers by properly communicating with them at the cash wrap.
Tips to better communicate at the cash wrap.
- Clean up the space. Clutter is not a selling tool. Remember the job of the cash wrap: to close a sale. The cash wrap is not a storage unit and the customer will notice if it is being used as such. An effective cash wrap sets the tone for favorable interaction and may also enhance the purchase by displaying relevant add-on merchandise. Focus on reinforcing your connection with the shopper and answer any last minute concerns they might have.