Palmer Retail Solutions Blog

10 New Ways to Upsell at the Checkout Counter

Posted by Kathy Heil on Dec 29, 2016 12:50:42 PM

Upselling is an excellent way to increase sales revenue. Done right, it also boosts customer experience. Some shoppers know exactly what they want, but most are still in decision-making mode when they enter your store. You should take advantage of your upselling opportunities everywhere, but focus the most attention on your checkout counter. It’s a proven winner.

Read More

Tags: counter showcases, cash wrap, retail check out

The Best Location for A Cash Wrap Counter

Posted by Kathy Heil on Jan 16, 2015 8:00:12 AM

The Right Place For Cash Wrap Success Is Not On the Right

Psychology plays a key role in the success of your retail store – from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your shopper’s journey is the last thing they see, so it has to leave them savoring a positive experience. Done right, it can leave you with additional revenue, too. To some extent, the best location for your cash wrap depends on the size and shape of your space, and what kinds of security concerns you may have. However, except in a few very specific circumstances, the worst possible cash wrap location is to the right of your entrance.

Read More

Tags: successful store layout, retail cash wrap locations, best location for cash wraps, cash wrap, cash wrap lay out, palmer, Palmer Retail, cash wraps, palmer retail solutions, retail cash wraps, cash wrap location,, cash wrap tips, merchandising displays, cash wrap design, Palmer Promotional Products, custom store fixtures, effective cash wraps, cash wrap configuration, cash wrap locations, retail cash wrap tips, retail cash wrap location

Psychology of Store Layouts

Posted by Kathy Heil on Jan 5, 2015 9:51:33 AM

8 Tips to Turbo-Charge Your Retail Store Design


Image courtesy of:

Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.

As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.

Read More

Tags: retail layout, store designs, endcaps, store layouts, retail layout tips, store layout, cash wrap, palmer, Palmer Retail, retail design, cash wraps, retail cash wrap, Endcap, retail store layout, palmer retail solutions, retail design tips, retail cash wraps, store design tips, retail store design,, retail endcaps, store design, cash wrap tips, store layout tips, retail floor plan tips, retail floor plan, endcap tips, Palmer Promotional Products, retail cash wrap tips

Best of 2014: Choosing the Best Cash Wrap Configuration

Posted by Kathy Heil on Dec 26, 2014 7:43:30 AM

Choose the best type of cash wrap configuration for your needs

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

Read More

Tags: Store Fixtures, building a cash wrap, best cash wraps, cash wrap, palmer, Palmer Retail, cash wraps, retail cash wrap, kiosks, palmer retail solutions, retail cash wraps, kiosk, cash wrap counter, Palmer Promotional Products, retail kiosk, cash wrap configuration

How to Choose a Cash Wrap

Posted by aderby on Sep 24, 2013 9:50:01 AM

Selecting your style of cash wrap.

Choose a cash wrap style that fits your retail needs.

Considered to be the signature fixture in most retail environments, Palmer derives great satisfaction from designing unique cash wraps that incorporate maximum functionality, ergonomics and offer long-lasting service. Cash wrap configurations vary greatly and can be customized to fit almost any need. Once you figure out what your needs are, Palmer can work with you to decide what style of cash wrap will be most effective for your retail business

Cash Wrap Customization

Retail visual stylist Debi Ward shares the typical styles of wrap stations, which typically consist of one, two, or three parts:
A one-part unit has a single countertop/cabinet combination that sits parallel or perpendicular to a wall.
A two–part configuration has a freestanding front and a parallel rear section up against a wall.
A three-part configuration is usually a 'U'-shaped grouping that sits perpendicular to a wall. Often times these become a square configuration by situating them in the center of a space, and then closing off the end of the 'U' with a jewelry case, etc.
Consider your stores' activities and needs when deciding what style to select. Do you need two registers? Do you package merchandise at the counter and need additional space? The front counter is for the cash register and for customers to place their items. If you need room for other activities, they should be provided for and not take place in the customer's way. This is your chance to communicate with customers, so don't overwhelm them. Limit counter space to a few point of purchase displays.
Read More

Tags: building a cash wrap, cash wrap, palmer, cash wraps, how to choose a cash wrap, palmer retail solutions, choosing a cash wrap, cash wrap style, cash wrap design, retail solutions, effective cash wraps

How to Use Your Cash Wrap as a Communication Tool

Posted by aderby on Jul 18, 2013 2:08:29 PM

Use your cash wrap to communicate with customers.

A cash wrap serves as your final touch point to make an impression on your customer. Their experience at the cash counter can leave a permanent impression. Polite and attentive customer service and a clutter-free environment are key. Turn patrons into loyal brand enthusiasts and return customers by properly communicating with them at the cash wrap.

Tips to better communicate at the cash wrap.

  • Clean up the space. Clutter is not a selling tool. Remember the job of the cash wrap: to close a sale. The cash wrap is not a storage unit and the customer will notice if it is being used as such. An effective cash wrap sets the tone for favorable interaction and may also enhance the purchase by displaying relevant add-on merchandise. Focus on reinforcing your connection with the shopper and answer any last minute concerns they might have.
Read More

Tags: communicate with cash wraps, how to effectively use cash wraps, cash wrap, cash wraps, palmer retail solutions, cash wrap tips, retail solutions, Retail Environment Industry

Subscribe via E-mail

Posts by category

see all

Follow Me