Palmer Retail Solutions Blog

The Cash Wrap Counter Mistakes You Don't Want to Make

Posted by Kathy Heil on Jun 23, 2016 1:05:54 PM

AdobeStock_78221849-1.jpegWhat does your cash wrap counter say to your customers? Does it cap off each person’s excellent shopping experience, or is it a letdown? The appearance, location, size, and even the shape of your cash wrap counter all make a statement – and it’s the last thing customers will see and “feel” before they leave.

Lousy positioning.

Your cash wrap is the last stop customers make after they have journeyed through your store. Since most shoppers head to the right upon entering, the checkout area should be on the left. Put it near the front, but not too close to the entrance. You don’t want to create a visual barrier that keeps new customers from seeing your merchandise. Nor do you want to create a traffic jam in the entrance. Try to avoid multiple approaches – this confuses customers and can make it appear people are cutting in line.

If you need additional cashiering space during peak seasons, create a single, expandable cash wrap rather than adding separate units in other parts of your store. This also confuses people, and, worse yet, can enable them to pay and leave without seeing everything you have to offer.

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Tags: cash wrap counter

Best of 2014: Choosing the Best Cash Wrap Configuration

Posted by Kathy Heil on Dec 26, 2014 7:43:30 AM

Choose the best type of cash wrap configuration for your needs

Cash wrap configurations can be virtually anything you want, which means you can design them to perfectly match your functional needs and also the look and atmosphere of your store.

Exactly where you put your cash wrap counter and which configuration you choose will depend on the size and shape of your retail store as well as which activities you need to handle at the counter area. Cash wraps:

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