Palmer Retail Solutions Blog

Retail 101: Best Practices for an Efficient Cash Wrap

Posted by Kathy Heil on Oct 24, 2018 9:50:11 AM

In today's retail environment, speed is everything. Customers are looking for quick and efficient transactions. Waiting in line is no one's favorite past time. Efficient cash wraps and checkout lines result in a satisfied customer and a calm and collected staff. Keep your cash wrap flowing smoothly by following these tips.

Place Your Cash Wrap Inside the Door to the Left

All registers should be positioned at a single exit. Have registers visible from the entrance, but not directly in front of it. Create a distinct entrance and exit connected by a single store-penetrating aisle. This will encourage traffic to flow towards registers from a singular direction, lessening confusion and congestion. Continue the momentum and have traffic smoothly move past cash wraps to the exit.

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Tags: Cash Wraps

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Cash Wraps, Retail Experience, Customer Experience

Dead Stock Dilemma: How To Turn Dated Inventory into Cash

Posted by Kathy Heil on Aug 30, 2017 11:31:02 AM

The key to retail perfection (and greater profitability) is to always order exactly the right amount of merchandise. Not too little – who wants to miss out on sales? But not too much, either. Because then you’re faced with the dead stock dilemma: what to do with that aging inventory.

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Tags: Cash Wraps

Cash Wrap Makeover: How Organizing Your Cash Wrap Can Drive Business

Posted by Kathy Heil on Jun 28, 2017 10:28:51 AM

If a regular shopper visits your store and sees the “same old stuff” at the checkout counter, you'll miss out on an important opportunity. They will be blind to your last-minute purchase offerings, and that will have a depressing impact on your store’s overall sales. Give that cash wrap a makeover, and you’ll boost your customers’ experience as well as your bottom line.

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Tags: Cash Wraps

4 Tips for Merchandising at Your Cash Wrap

Posted by Kathy Heil on Sep 1, 2016 1:05:53 PM

The cash wrap in your retail store has a dual personality. On one hand, it’s a key work space for your sales associates. On the other, it has the power to generate additional sales. In both respects, your cash wrap must provide an exceptional final touch for each customer’s shopping experience. The frosting on the cake, if you will. The key is to find the perfect balance between efficiency and merchandising.

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Tags: Cash Wraps

The Cash Wrap Counter Mistakes You Don't Want to Make

Posted by Kathy Heil on Jun 23, 2016 1:05:54 PM

AdobeStock_78221849-1.jpegWhat does your cash wrap counter say to your customers? Does it cap off each person’s excellent shopping experience, or is it a letdown? The appearance, location, size, and even the shape of your cash wrap counter all make a statement – and it’s the last thing customers will see and “feel” before they leave.

Lousy positioning.

Your cash wrap is the last stop customers make after they have journeyed through your store. Since most shoppers head to the right upon entering, the checkout area should be on the left. Put it near the front, but not too close to the entrance. You don’t want to create a visual barrier that keeps new customers from seeing your merchandise. Nor do you want to create a traffic jam in the entrance. Try to avoid multiple approaches – this confuses customers and can make it appear people are cutting in line.

If you need additional cashiering space during peak seasons, create a single, expandable cash wrap rather than adding separate units in other parts of your store. This also confuses people, and, worse yet, can enable them to pay and leave without seeing everything you have to offer.

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Tags: Cash Wraps

10 Unique Things to Do With Your Cash Wrap Counters

Posted by Kathy Heil on Jan 12, 2016 2:30:29 PM

Cash Wrap Counters

It’s a work place. It’s a display space. It’s a branding element. It’s a decoration. It’s your cash wrap counter. Every retail store has at least one, though they can vary dramatically.

Size and shape depend on your store size and how you’ll use the cash wrap. At a minimum, you need enough counter space for your cash register and plenty of room for customers to set their purchases and write a check.

Functionality matters, but why not make a statement?

Just because it has to be functional doesn’t mean your cash wrap counter has to be boring. Let it tell your story, whether it’s simple and sleek or outrageously entertaining. With nearly unlimited design and materials options, your cash wrap can easily be eye-catching. Consistent branding is crucial, though, so while offbeat is OK, off-theme is not.

These 10 ideas should get your creative juices flowing, to create a unique-to-you cash wrap counter:

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Tags: Cash Wraps

Tips for an Efficient Cash Wrap Counter This Holiday Season

Posted by Kathy Heil on Nov 23, 2015 4:41:27 PM

In an earlier article, we talked about ideal placement for your cash wrap counter. Now let’s look at how you can make that space more efficient this holiday season. The cash wrap counter is both your last interaction with today’s customer and a golden opportunity to reinforce their excellent experience with you so they become tomorrow’s customer as well.

Efficiency is the key. And not only during the busy holiday season. Results of a recently-released international study show customers are willing to spend more and return to your store more often, if only you make their checkout experience more efficient. Such a small thing, really, but the benefits can be tremendous.

Make your cash wrap counter all about your customer.

What do they see when they approach your checkout station? Is there enough counter space to set down their purchases and their purse and still have room to write a check or sign a receipt? Or has it become a dumping ground for supplies, returned merchandise, post-it notes, and a jumble of “stuff” posing as impulse items? Clutter doesn’t say you’re busy, it says you’re sloppy.

Does it look fresh and clean, or is it already showing signs of the holiday rush such as smudged fingerprints and chipped paint. Visuals that indicate lack of attention to detail subtly tell customers you may not be very attentive in other ways, either. They can lose trust. Your reputation can suffer. 

If you add cash registers or checkout stations during the holidays, group them rather than sprinkling them throughout your store. Multiple locations may seem customer-friendly, but the net effect will be to keep shoppers from seeing merchandise in other parts of your store. That’s a missed opportunity for both of you. 

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Tags: Seasonal Events, Cash Wraps

Where to Put Your Cash Counter to Optimize Holiday Sales

Posted by Kathy Heil on Nov 17, 2015 1:35:53 PM

There is no universally perfect location for a cash counter, simply because retail stores are different. Merchandise is different and the size and shape of your space are different. Nonetheless, there are some universal truths about placement of cash counters that you can use to optimize holiday sales.

Tempting as it may be to put your checkout counter right at the entrance for security or shopper greeting purposes, it’s important to remember that the space just inside your door serves as a “decompression zone” for shoppers. It allows them to transition from outside to your interior, taking a look around before starting to shop in earnest. You don’t want to put up a barrier here. 

Not on the right, either.

The area just to the right of your entrance is prime merchandising territory because American shoppers typically head to the right and move through your store in a counter-clockwise direction. It’s a bottom-line mistake to put your cash counter where you could be making sales and drawing shoppers farther inside.

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Tags: Cash Wraps, Seasonal Events

Anchoring Your Store Layout with Cash Wraps

Posted by Kathy Heil on Jul 7, 2015 3:55:00 PM

Creating an enticing merchandise presentation requires choosing the right fixtures and arranging them in the right way. Your most basic fixture – the one most likely to remain static over time – is your cash wrap. That’s also the place you are ultimately hoping to lead all of your customers, to complete a successful sale. So, here are some tips for anchoring your store layout with cash wraps.

Start with the end in mind.

For most types of retail stores, it’s best to locate cash wraps near the entrance/exit. That way you can see and greet people as they enter. The vast majority of customers automatically turn right once they’re inside, then browse in a generally counter-clockwise circle. Therefore, cash wraps should be located to the left of the entrance, as a natural final stop in your customer’s journey.

Set yours far enough back that paying customers don’t block the entrance – or prospective shoppers’ view into the store.

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Tags: Cash Wraps, Store Layout