Palmer Retail Solutions Blog

The Psychology of Cash Wrap Counters

Posted by Kathy Heil on May 22, 2014 7:00:42 AM

The cash wrap counter – or “check-out counter” in the minds of your customers – is one of the most important elements within your store. Even though it’s the last stop for shoppers, it can make or break their positive experience, serving as a point of sale as well as a point of purchase. How you configure cash wraps and where you place them requires some smart psychology on your part.

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Tags: retail environment, store layout, cashwrap, palmer, retail advice, cash wraps, palmer retail solutions, retail industry, retail solutions, retail displays, retail

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