When it comes to new technology devices, customers love to try them out. While it's great to give them access, it also makes those products more vulnerable to theft. And theft is a problem no retailer can afford to ignore.Read More
Palmer Retail Solutions Blog
A cell phone kiosk can be a great money-maker, whether it’s a stand-alone business in a mall or a smaller free-standing unit in a larger retail store. But, as with everything retail, proper design and display techniques are critical for sales success. Here are some time-honored tips to create successful displays for your cell phone kiosk.Read More
Nothing is a more tempting target for thieves than wireless and small electronics stores. Cell phones and other devices are not only popular for personal use, their small size makes them easy to pick up and conceal. Every retailer knows this is more than an annoyance. Shoplifting accounts for about 34% of retail losses each year, and, sadly, employee theft accounts for about 32%.
You can’t afford to ignore the need for security for your wireless and small electronics merchandise, but you also have to present a shopping environment that looks inviting and provides both live devices and an engaging experience. It’s a balancing act, whether your store is very large or something as small as a mall kiosk.Read More
Tags: smart visual merchandising, display fixtures, inventory management system, cash wraps, kiosks, palmer retail solutions, retail fixtures, blind spots, security, anti-theft measures, point of purchase displays, CELLMATE, merchandising displays, theft-proof, security tips, wireless stores, custom store fixtures
Using CELLMATE to Secure your High-Value Products
With the holiday shopping season about to begin, now is the time to reconsider the cell phone security in your store or kiosk.
The annual National Retail Security Survey reported total shrinkage in 2012 was $44.25 billion, a third of which was due to shoplifting. Even more appalling, almost 41% was due to employee theft. Forty percent of shoplifted items were electronics, computers and appliances, no doubt because small electronic devices are both valuable and easily concealed.
With prepaid cellular becoming more popular, the trend is toward smaller-footprint stores with fewer live devices on display. But security is no less essential.Read More
Create Effective Wireless Displays
Palmer Promotional Products has been a part of the retail display industry for many years. During that time, we’ve had a chance to watch the evolution of mobile device merchandising, working with wireless carriers at the corporate level as well as with their dealers. Like everything technology-based, wireless products and services have changed dramatically over the past ten years, and wireless displays have had to change to keep pace.
When cell phones were in their infancy, their retail stores were not strategically thought out. They weren’t even particularly well designed. Most simply used slat walls and counter displays to hold phones and accessories – essentially the same way a retailer might display jewelry or candy bars or any number of other products.
Today’s wireless displays are dramatically different, incorporating the latest merchandising trends and best practices:Read More
CELLMATE, Palmer Retail Solutions’ newest security device for live smartphones and tablets, is the perfect way to display your mobile devices with the confidence that they will not be stolen. If you’re looking for more information on the CELLMATE, read on to see exactly how it works.Read More
As you know, one of the challenges facing the wireless industry is that there is no effective way to truly secure a live smartphone or tablet with the confidence that it will not be stolen. As a result, many retailers are limiting the number of live devices they put on display. Another challenge in the current wireless security industry is that the alarm-based solutions are cumbersome and very expensive. Every cell phone retailer who has ever displayed a live smartphone or tablet has experienced stolen products. The cost of stolen phones and tablets at retail is staggering.Read More