Palmer Retail Solutions Blog

Common Kiosk Mistakes

Posted by aderby on Sep 12, 2013 6:48:48 AM

Have a successful kiosk by avoiding these project pitfalls.

A kiosk is a small business venture, and should be treated as such. Best business practices should carry over to the retail project. There are details specific to kiosks, such as location, foot-traffic, and usability that should be kept in mind. Basic business building blocks still require a kiosk entrepreneur to be marketing savvy with a clear understanding of financials. Have a successful kiosk by avoiding some common business mistakes.

Retail Kiosk Business Mistakes

  • Poor execution. Execution is key. Technical errors keep kiosks from making money. Customers will stop coming to the kiosk if it is unreliable. Maybe it requires you to spend more money on upkeep, but profit in the long-run will be greater.
  • Refusing to innovate. Don't succumb to the vision of what you think the kiosk should be like. Put reality into play when planning. Change strategies when they fall flat. Listen to customer feedback. Don't underestimate the competition. Realign advertising tactics.
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Tags: building a kiosk, retail business, successful kiosk, business advice, retail kiosks, kiosk advice, kiosks, palmer retail solutions, building a retail kiosk, kiosk, kiosk display, kiosk mistakes, kiosk tips, retail solutions, choosing a kiosk, choosing a kiosk design, Retail Environment Industry

Kiosk Aesthetics

Posted by aderby on Sep 11, 2013 11:08:20 AM

Create a desirable first impression with a stylish kiosk design.

Employees wear uniforms, so why shouldn't your kiosk be dressed to impress as well? Function and fashion can go hand-in-hand. When designing your dream kiosk, think beyond utility. A kiosk should be styled to align with the brand, visually appeal to customers, and enhance the retail experience.

Simple kiosk customizations such as exterior cladding panels, colored frame coating, custom truss and lighting designs, parapets, stone finishes, spandrel and tinted glass treatments are available to make your kiosk a marketing tool in itself. Utilize the chance to further integrate the company into consumer's minds to enhance top-of-mind awareness.

Visuals should go even beyond self-promotion to enhance the viewer's experience. Colors and aesthetics can be used to aid engagement and exploration. The kiosk's initial challenge is to persuade the audience to interact with it. Using inviting aesthetics conquers this initial hurdle.

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Tags: building a kiosk, kiosk design, kiosk aesthetics, kiosk appearance, selecting a kiosk, kiosks, palmer retail solutions, kiosk, kiosk display, kiosk tips, retail solutions, choosing a kiosk, designing a kiosk, choosing a kiosk design

How to Use Kiosks in Hospitality

Posted by aderby on Aug 22, 2013 7:44:46 AM

Transform the hospitality experience with the help of a kiosk.

The self-service kiosk is transforming the hospitality industry.

As self-service technology becomes more widespread across all industries, users are becoming accustomed to automated systems in all settings. The hospitality and leisure industry can use kiosks for improved efficiency, customer service, and lower overhead costs. Self-service kiosks when used in hospitality result in satisfied customers and employees. Here are some tips to help you find the right balance of personal vs. computer assistance and transition from face-to-face interactions to automated kiosks.

Top Uses for Hospitality Kiosks

  • Self-service concierge. Guests can find the answers to their questions without taking up the valuable time of employees. Empower users to look at their leisure and discover new and exciting options for themselves.
  • Check-in/check-out. Reduce the check-in and check-out process to seconds! Guests can quickly identify themselves, provide payment, and print receipts or tickets. This frees up front-desk workers to assist others with more complex questions.
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Tags: building a kiosk, hospitality kiosks, kiosks, palmer retail solutions, kiosk, kiosk display, kiosk tips, retail solutions, hospitality kiosk, choosing a kiosk design, hospitality industry, Retail Environment Industry, hospitality kiosk uses

Kiosk 101: What is an Interactive Kiosk

Posted by aderby on Jul 22, 2013 2:13:35 PM

Introduction to interactive kiosks.

At Palmer Retail Solutions, we work with the industry’s leading technology providers to seamlessly incorporate electronic interactivity into our kiosks. These days more and more brick-and-mortar stores are recognizing the advantages of offering self-service kiosk for their customers use. Interactive kiosks are becoming more common in various retail environments. Think about all the different ways you have used an interactive kiosk: to check-in at the airport, browse catalogs in stores, check prices, learn more about featured products, to check-out, and so on. The opportunities are endless.

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Tags: ways to use an interactive kiosk, self-service solutions, kiosks, palmer retail solutions, introduction to kiosks, kiosk, retail solutions, choosing a kiosk design, interactive kiosk, self-service

Selling Benefits of a Kiosk

Posted by aderby on Jul 11, 2013 1:04:54 PM

 

Mall kiosks find success compared to traditional stores.

Kiosks have become a big business as more entrepreneurs are discovering the flexibility and marketing capabilities kiosks allow. Many businesses have come to call the middle of the mall home for their ventures. Gone are the days of retail merchandising units, the outdated 4-foot-by-8-foot carts with wagon wheels. Kiosks today are more like miniature stores with greater potential than ever to help turn a retail idea into a reality.

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Tags: building a kiosk, why you should choose a kiosk, mall kiosks, kiosks, palmer retail solutions, building a retail kiosk, kiosk display, kiosk tips, selling benefits of kiosks, choosing a kiosk design, Retail Environment Industry

How to Create the Ideal Retail Space

Posted by Kathy Heil on Jul 10, 2013 12:17:49 PM

Palmer provides tips for your retail kiosk.

Create your ideal retail space with simple steps from the Palmer Retail Solutions eBook. This user-friendly publication describes in detail the many aspects you must consider when setting up a retail kiosk operation. After reading our eBook you will be informed on:

  • Kiosk sites
  • Site plans
  • Timelines from initial design to installation
  • The installation process
  • Lifespan of a kiosk
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Tags: building a kiosk, retail space, kiosk size, mall kiosks, kiosk ebook, kiosks, palmer retail solutions, Mall Kiosk, kiosk tips, retail kiosk, choosing a kiosk design, Retail Environment Industry

Selecting Kiosk Styles

Posted by adminx on Feb 25, 2013 12:03:55 PM

Choosing between an walkthrough or island style kiosk.

Whether you’ve been shopping for a kiosk, or just walking through the mall, you’ve probably noticed that there are two primary styles of kiosk-- island and walkthrough. When deciding on a kiosk for your own business, these two unique designs each have distinctive benefits.

Benefits of a Walkthrough Kiosk

Bigger: The design dictates that customers be able to literally walk through the kiosk. This can sometimes mean that your “kiosk” will have a greater
number of shelves strategically placed for displaying of your product.

Dual-Sided Display: This is a big plus for many mobile retailers, primarily those with less-expensive products. You may recall the seasonal calendar stands which sit in the center of many malls with their easily browsed “bookshelf” type feel.

Better flow across displays: Having your customers physically move through your merchandise is a good thing in retail. The closer they get to the product and the more they can see, the more likely they are to buy.

Interactive Retail Space: An employee working a walkthrough kiosk cannot sit idly by while customers simply admire the merchandise. Instead, a walkthrough design encourages the salesperson to actively engage customers as they walk around and through the retail selling space.

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Tags: building a kiosk, island kiosk, kiosk design, palmer, walkthrough kiosk, mall kiosks, selecting a kiosk, kiosks, palmer retail solutions, kiosk tips, retail solutions, choosing a kiosk, walkthrough, choosing a kiosk design

Selecting a Kiosk Size

Posted by adminx on Feb 14, 2013 4:55:15 AM

How to choose the correct kiosk size.

The best kiosk size for any business is the one that fits comfortably in the rental space and has ample storage space for products when the day is through. At Palmer Retail Solutions, the most commonly ordered kiosk size is 10 ft x 10 ft. When deciding on the best size for your kiosk, you will want to consider three things:

  1. Your product
  2. The amount of storage space versus display space you desire
  3. Island versus walkthrough design

Product
The more expensive the product, the more storage space your kiosk will need. While a Pillow Pet kiosk owner may be able to leave their product overnight locked inside the display cases, a Rolex watch distributor is unlikely to be willing to take that much risk. We also find that cellular or wireless suppliers tend to need more space, due to the number of security devices required as part of the product display.

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Tags: how to choose a kiosk, building a kiosk, island kiosk, kiosk size, palmer, display space, walkthrough kiosk, mall kiosks, selecting a kiosk, kiosks, palmer retail solutions, storage space, building a retail kiosk, kiosk, kiosk display, kiosk tips, choosing a kiosk design

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