Palmer Retail Solutions Blog

Use Custom Signs to Increase Your Brand Awareness

Posted by Kathy Heil on Mar 14, 2017 6:09:03 PM

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing else can.

So how can you use custom signs to boost branding? It starts with external signage, where passerbys can first discover your brand. And continues inside, where shoppers decide your brand is answer they've been looking for.

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Tags: custom display, custom signage

Use Custom Signage to Attract your Target Customer

Posted by Kathy Heil on Feb 23, 2017 3:43:26 PM

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb or mall walkway, through your departments and, finally, to your checkout counter.

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Tags: custom display, signage

Attract Shoppers with a Unique Custom Display

Posted by Kathy Heil on Sep 11, 2014 10:21:56 AM

How Material Variety can Increase Store Attraction

The design of your store directly affects your sales. Custom displays can play a starring role in your design success.

To attract today’s savvy shoppers, retailers need to apply smart design when creating custom store fixtures. Smart design uses a variety of materials to create display fixtures. That variety gives fixtures both subtle complements and bold contrasts in texture, color, freshness and other factors that can contribute significantly to each shopper’s personal experience.

There are almost unlimited ways in which you can integrate wood, metal and acrylic in custom displays. In addition to blending or contrasting with one another to provide interesting looks, the materials you use can visually “disappear” or "blend together" to make the merchandise take center stage or prominently draw attention to merchandise on display.

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Tags: merchandise, Store Fixtures, design materials, acrylic fabrication, palmer retail solutions, custom display, retail solutions, retail, merchandise fixtures

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