Palmer Retail Solutions Blog

Signage Systems: 8 Inexpensive Ways to Direct Traffic

Posted by Kathy Heil on Apr 27, 2017 6:30:22 PM

It’s important to think of your retail store’s signage as a comprehensive system. You could place random signs around the store, but without cohesive design and obvious purpose, they will simply add clutter and confuse customers. Read More

Tags: custom signage

Use Custom Signs to Increase Your Brand Awareness

Posted by Kathy Heil on Mar 14, 2017 6:09:03 PM

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing else can.

So how can you use custom signs to boost branding? It starts with external signage, where passerbys can first discover your brand. And continues inside, where shoppers decide your brand is answer they've been looking for.

Read More

Tags: custom display, custom signage

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