Add-on sales can make a monumental difference in your bottom line. Some of that comes from impulse purchases – self-generated sales that happen when customers glom onto items they had no idea they needed or wanted as they browse your store. But your floor staff can directly influence add-on sales, too, as they personally interact with customers.Read More
Palmer Retail Solutions Blog
Tags: customer communication
Kiosks Connect Retail Stores with Customers
Consumers are inundated with mediums in which to receive messages. As a retailer, you can utilize tweets, Facebook messages, emails, direct mail, in-store signs, word-of-mouth, and more. Which medium do you designate as a priority? Results from the most recent Cisco Internet Business Solutions Group (IBSG) study, which surveyed 5,000 shoppers in the U.S., the U.K., Brazil, Mexico and China, confirmed just how important digital retailing has become: 65 percent of shoppers perform research online and then make purchases in the store, up from 57 percent who did so in last year's survey. In addition, 78 percent of all shoppers use the Internet to research and purchase products and services. Some won't even buy a product unless they can research it online! These numbers beg the question, what are you doing to reach your customers on a digital platform?
Interactive Kiosks as a Communication Solution
The Cisco survey confirms that over half (52 percent) of shoppers cite online ratings and reviews as the most influential sources of information about purchase decisions. Help inform customers and help them to make that purchasing decision by providing this information in-store in the form of an interactive kiosk. Seven out of 10 shoppers want to access digital content in the store, and surveyed shoppers have equal preference about obtaining that content through retailers' touchscreens or their own personal devices.Read More
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