Palmer Retail Solutions Blog

Can Social Media Drive In-Store Customer Engagement?

Posted by Kathy Heil on May 30, 2018 11:11:21 AM


Did you know   approximately 68% of U.S. adults use Facebook   — most of whom access it every day, three-quarters of U.S. adults use YouTube, and 35% of the same demographic use Instagram? And these numbers only increase when specifically talking about 18- to 24-year-olds. That's a lot of people on social media platforms.

As a retailer, it's a great opportunity to attract new customers, connect with your existing ones, drive sales, launch campaigns, and strengthen brand loyalty. Here's how.

Consider the Facts About In-Store Shopping

You may think your customers are socially-focused (and they are), but they are also looking for more reasons to visit you in person.

  • The ability to feel, hear, or smell your products is why 85% of consumers prefer brick-and-mortar shopping.
  • Today’s customers are impatient. More than one-third say they don’t want to wait for shipping.
  • 30% want personalized advice about purchasing decisions.

Only in-store customer engagement positively addresses all of these issues to give shoppers the holistic experience they crave. Use social media to cleverly capitalize on that.

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Tags: Retail Experience, customer engagement