Palmer Retail Solutions Blog

Best Tips for Creating Eye-Catching Storefront Windows

Posted by Kathy Heil on Apr 11, 2018 9:59:40 AM

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be so compelling, they not only catch the eye but demand a second look. Then, they have to inspire people to open the door and enter.

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Tags: Customer Experience, Retail Experience

How to Attract Customers with Fun In-Store Events

Posted by Kathy Heil on Mar 28, 2018 11:54:58 AM

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish and build face-to-face relationships — something the online guys can't do. And events are fun, another kind of experience shoppers can’t get online.

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Tags: Customer Experience

How are Chip Cards Changing Your Customer's Experience

Posted by Kathy Heil on Mar 21, 2018 9:23:18 AM

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?

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Tags: Customer Experience

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

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Tags: Customer Experience

How to Create a Retail Experience that Appeals to the 5 Senses

Posted by Kathy Heil on Jan 31, 2018 9:40:47 AM

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important, really, because even the greatest merchandise won’t entice customers if they don’t anticipate an enjoyable retail experience.

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Tags: Customer Experience, Retail Experience

6 Fall Sale Ideas That Will Bring Customers in the Door

Posted by Kathy Heil on Sep 29, 2017 11:03:46 AM

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The cushiony softness of warmer clothing. The mouth-watering spice of pumpkin pie.

If you want to bring more customers in the door this fall, focus on fall sales ideas that appeal to the senses. Here are just a few examples:

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Tags: Customer Experience, Seasonal Events

Retail Psychology: The Science Behind Customer Decisions

Posted by Kathy Heil on Aug 3, 2017 2:46:50 PM

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your customers. Not mere demographics, but who they are as people. Their lifestyles, challenges, desires. In other words, what makes them tick.

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Tags: Customer Experience

3 Loyalty Programs That Actually Help Retain Customers

Posted by Kathy Heil on Jul 27, 2017 1:36:32 PM

You created a rewards program for your store. So what? Did you know that most customers don’t bother with these programs because they’re too much work and not worth the effort? (If you track customer data – and you should – you do know this.) It’s disappointing, but you can reverse that trend, by rethinking your loyalty program.

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Tags: Customer Experience

The Art of Clienteling: How to Build Relationships with Key Customers

Posted by Kathy Heil on Jul 7, 2017 4:02:01 PM

Clienteling. Did you just ask yourself, “Is that a real word?” It’s not only a real word, it’s the concept that could take your store to the next level when it comes to building customer loyalty.

Clienteling is the art of creating customer relationships that go beyond traditional (and largely impersonal) buyer-seller status. The savviest of retailers use these strategies to establish and strengthen personalized relationships with key customers. Read More

Tags: Customer Experience

How Branded Solutions Leave a Lasting Impression on Customers

Posted by Kathy Heil on Jun 20, 2017 5:45:02 PM

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your brand name and “flavor” in a customer’s mind. Your store is unforgettable.

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Tags: Customer Experience