Palmer Retail Solutions Blog

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jan 11, 2019 11:21:12 AM

We know that color and music have a big impact on our shoppers, but what about store layout? Does your store layout really influence your customers? It does — in both positive and negative ways! Understanding the psychology of store layouts will not only attract more shoppers through your door, but it will also give them a memorable shopping experience and plenty of opportunities to pick up impulse items.

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Tags: Retail Experience, Customer Experience

Many Happy Returns: How to Manage Customer Returns

Posted by Kathy Heil on Dec 26, 2018 5:51:56 PM

For retailers, the post-holiday return rush can be almost as overwhelming as the initial sales action. So, it may be difficult for you to use the words “happy” and “returns” in the same sentence. But, rejoice! With a new outlook on customer returns and a new approach in place, you and your customers will indeed be happy.

Returns are inevitable. Yes, some people are simply hard to please, but holiday sales are about gift-giving. No surprise, then, that the gifted item is the wrong size, color, style or — seriously, Aunt Marge? — wrong in every way.

But returns don’t have to be a pain, for customers or for your store. You can transform returns from a dreaded negative into an experience so positive it generates new sales and brand advocates. Here are a few tips to manage customer returns.

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Tags: Customer Experience

5 Tips to Make Your Storefront Stand Out

Posted by Kathy Heil on Nov 14, 2018 12:09:28 PM

Whether it’s on the street or in the middle of a mall, you want your storefront to stand out from your neighbors. Your prosperity depends on attracting customers, so your storefront design has to capture their attention and inspire them to visit. But, especially if you’re a smaller face in the crowd, how do you make that happen? Follow these five tips to make sure your storefront captures customers’ attention.

Use Creative Signage

Your store signs help people find your business, introduce you to prospective customers, and promote your shop, but your signage can be much more than a simple colored logo.

LED or electronic signs add extra zest and movement, something you can use in window displays as well as for your primary signage.

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Tags: Customer Experience, Retail Experience

Self Checkout: The Pros and Cons of Giving the Customer Control

Posted by Kathy Heil on Oct 31, 2018 2:02:57 PM

Self-checkout continues to grow in popularity among retailers because today’s customers like the idea of a shopping experience tailored to their personal needs and desires. And these days, experience drives repeat sales and long-term loyalty. But, is self-checkout really all it's cracked up to be?

Here are the major pros and cons to giving customers control at checkout.

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Tags: Customer Experience

How Technology is Changing the Landscape of Loyalty Programs

Posted by Kathy Heil on Sep 19, 2018 11:05:16 AM

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology is making loyalty cards obsolete.

Like everything else in retail, technology is driving fundamental change in loyalty programs — changes that benefit both customers and businesses. With technological advances, customers can join and enjoy their loyalty program benefits simply by providing their phone number or using an app — no card needed. But how does this change the landscape of your loyalty program?

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Tags: Retail Experience, Retail Trends, Customer Experience

Curbside Pickup vs. In-Store Pickup: Which One Should You Offer?

Posted by Kathy Heil on Aug 29, 2018 5:56:11 PM

Buy online, pick up in store (BOPIS) continues to steadily increase in popularity among U.S. consumers. In fact, KIBO's 2018 Consumer Trends Report found that 67% of the 3,000 survey respondents used BOPIS in the past six months. Now, retailers are offering a service that allows customers to pick up their purchase without ever getting out of the car — curbside pickup. But how does this newer service compare to the beloved buy online, pick up in store? And which is right for your business?

Here's a breakdown of curbside pickup vs. in-store pickup.

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Tags: Customer Experience

7 Retail Technology Trends You Must Pay Attention to for 2019

Posted by Kathy Heil on Aug 22, 2018 12:30:22 PM

Whether it's bypassing the checkout lane with GPS-driven, mobile app technology or using automated electronics to change price tags, technology is revolutionizing the retail industry. As a retailer, it’s crucial to keep up with these emerging technology trends because new tech can both elevate customer experience and streamline your internal operations.

Some of the hottest trends aren’t entirely new, which means your competitors may be using them right now. And if you aren’t paying attention, you could lose customers to them. To stay on the cutting edge of retail technology, here are some innovative tech trends to keep an eye on right now and heading into 2019.

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Tags: Customer Experience, Retail Experience

Go Green, Save Green: How Sustainability in Retail Can Save You Money

Posted by Kathy Heil on Aug 16, 2018 10:06:15 AM

Customers have always cared about your store as a place to find desirable merchandise. But these days, consumers are thinking about your store in a more holistic way. Are you a good neighbor? Working toward sustainability in retail can attract customers, assure their loyalty, and save you money, too.

Here's why it's important to be eco-friendly and several ways to go green with your business.

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Tags: Customer Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

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Tags: Retail Experience, Customer Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Retail Trends, Retail Experience, Customer Experience