Palmer Retail Solutions Blog

Go Green, Save Green: How Sustainability in Retail Can Save You Money

Posted by Kathy Heil on Aug 16, 2018 10:06:15 AM

Customers have always cared about your store as a place to find desirable merchandise. But these days, consumers are thinking about your store in a more holistic way. Are you a good neighbor? Working toward sustainability in retail can attract customers, assure their loyalty, and save you money, too.

Here's why it's important to be eco-friendly and several ways to go green with your business.

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Tags: Customer Experience

8 Ways Store Fixture Design Can Enhance Customer Experience

Posted by Kathy Heil on Aug 1, 2018 2:28:59 PM

Store fixtures don't just hold merchandise. If that was their only role, every store would look like a warehouse. Instead, well-chosen store fixtures solve physical challenges within your store, address specific shopper needs, and create opportunities, all of which enhance customer experience. How?

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Tags: Customer Experience, Retail Experience

How the Psychology of Store Layout Impacts Customers

Posted by Kathy Heil on Jul 11, 2018 1:07:43 PM

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability because shopping – even for the most mundane items – is tied to psychology.

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Tags: Customer Experience, Cash Wraps, Retail Experience

How to Run a Successful Mall Kiosk in an Internet World

Posted by Kathy Heil on Jun 27, 2018 10:56:57 AM

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you run a successful mall kiosk in an internet-driven world?

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Tags: Kiosks, Customer Experience, Retail Experience, Retail Trends

Clearing the Clearance Rack: How to Move Products Quickly

Posted by Kathy Heil on Jun 13, 2018 2:00:05 PM

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that merchandise. That’s two good reasons to make sure your clearance rack is designed to sell.

So, here are some tips to help move clearance items quickly. 

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Tags: Customer Experience, Retail Experience

How to Use In-Store Experiences to Turn Browsers into Buyers

Posted by Kathy Heil on Apr 25, 2018 9:53:50 AM

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to return, to browse and buy again. So, what are some ways to create an atmosphere and in-store experience that turns browsers into buyers?

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Tags: Customer Experience, Retail Experience

Best Tips for Creating Eye-Catching Storefront Windows

Posted by Kathy Heil on Apr 11, 2018 9:59:40 AM

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be so compelling, they not only catch the eye but demand a second look. Then, they have to inspire people to open the door and enter.

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Tags: Customer Experience, Retail Experience

How to Attract Customers with Fun In-Store Events

Posted by Kathy Heil on Mar 28, 2018 11:54:58 AM

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish and build face-to-face relationships — something the online guys can't do. And events are fun, another kind of experience shoppers can’t get online.

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Tags: Customer Experience

How are Chip Cards Changing Your Customer's Experience

Posted by Kathy Heil on Mar 21, 2018 9:23:18 AM

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a chip. Chip cards have changed your customer's checkout process, but have they actually improved that experience?

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Tags: Customer Experience

Using Retail Lighting to Enhance Your Customer's Experience

Posted by Kathy Heil on Feb 21, 2018 11:36:02 AM

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what you want them to see. As with everything in retail, using lighting to create an excellent customer experience is both an art and a science.

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Tags: Customer Experience