Numbers to know this holiday season for retail stores.
The holiday season is here and as a retail store, there are some numbers you need to know in order to make marketing decisions. How should you reach your customers? How soon should you start promoting holiday campaigns? Are shoppers buying in-store or online? HubSpot compiled some of the most necessary numbers and statistics for retail stores so you can make wise marketing decisions this holiday season.
Holiday Marketing Statistics for Retail Stores
The holiday season holds selling opportunities for B2C and B2B companies alike. Everyone is buying gifts and gadgets for Christmas and preparing for the upcoming year. If you market your retail store right, the holiday season is an opportunity to take advantage of the influx of customers. Here are some numbers and statistics that will help along the way:
- Timing is everything, and successful stores realize this. You can't wait until the holiday season starts to advertise your promotions. You need to build awareness before so when the holidays hit, your retail store is top of mind. In fact, 49 percent of marketers created and launched a holiday campaign before Halloween this year (2013).