The types of retail display cases that will work best in your new store depend on the type of merchandise you sell. Jewelry requires a very different presentation than lawn mowers or auto parts or baked goods. Size and scale matter, too. You want to make maximum use of available sales space – without cramming in so many displays that your store feels cluttered.Read More
Palmer Retail Solutions Blog
Owning Your Own Mall Kiosk
A mall can be a sterling location for a retail kiosk because you’re surrounded by ready-made traffic and lots of it, if you choose your location wisely. One industry study showed 20% of the people who walk by a mall kiosk notice it. Considering that busy malls host thousands of shoppers every day, that’s a lot of prospective customers eyeballing your display.
A mall kiosk is a larger and generally more permanent sales area than a cart, which is often quite small and mobile. Not surprisingly, costs to design and build a fixed kiosk are higher, but you have much more space in which to display merchandise and for potential customers to move around.
There’s a psychological benefit to that extra space, in that customers feel more comfortable checking out your merchandise without you hovering over them. The more substantial presence of a kiosk also gives your business a greater sense of stability.
Here are five reasons to own your mall kiosk:Read More
Keep your store safe for employees and customers by following these tips.
Retail display safety is critical. The last thing you want to happen in your store is an accident of some kind. Customers or employees could be injured, and merchandise could get broken or otherwise damaged. In a shopping environment where creating an outstanding customer experience is your top priority, accidents can erase all your othper efforts in a heartbeat.
What can go wrong?
Fixtures and display units come in all types and sizes – from slatwalls and shelving units to mobile or fixed display cases such as counters, gondolas and tables, to free-standing racks, kiosks or sunglass racks. Displays can also incorporate digital signage units. These products can be constructed of wood, plastic, wire, metal, cardboard or glass.
The sheer variety of display options adds to the list of potential accidents:
- Improper assembly or overloading your display with too much merchandise can cause it to collapse.
- Uneven loading can also cause a display to tip over or collapse.
- Empty endcaps and low-level stacks of merchandise can cause shoppers to trip and fall, since they’re most likely focused on your products, not the floor.
- Display hooks with sharp ends can cut or scratch.
- Damaged display components can cause failure or injuries.
- Employees can fall as a result of using back room shelving or even lighting fixtures to climb up or brace themselves when retrieving merchandise.
Tags: retail environment, Store Fixtures, retail tips, palmer, display space, retail advice, palmer retail solutions, retail stores, Floor Fixtures, retail industry, retail solutions, retail displays, merchandising, retail, retail store tips, palmer prs, Retail Environment Industry
Consumers and retailers alike are ready for spring.
Everyone is certainly ready for spring, especially shoppers who have been stuck indoors during this difficult winter. Will your store be ready to draw them in? Creative use of store fixtures makes merchandise so eye-catching, shoppers can hardly resist stepping through the door.
That’s certainly true for stores devoted entirely to retail sales, but it’s also true for merchandise displays in a salon or similar type of business. Highlighting spring items is a proven way to increase sales.
Store fixtures not only showcase new arrivals, but they also demonstrate how customers might wear or use new products. Place displays in the window and by the entrance, and strategically around the store to create focal points that attract customer attention and lead them into all of your merchandise areas.
Consider what these different types of store fixtures can do for your business:
Human dimension makes apparel look more appealing. Modern mannequins are more natural looking, and can be placed in more realistic or interesting poses. Use a grouping of mannequins to present various options customers may want to consider – colors, mix-and-match combinations, and accessorizing possibilities.
Tags: Store Fixtures, spring, palmer, display space, fixtures, palmer retail solutions, spring retail tips, retail solutions, merchandising, seasonal retail tips, retail, store, retail store tips, spring store tips, Retail Environment Industry
Clothing store fixtures translate to successful sales.
To sell product, you need to showcase inventory. Products won't sell if they're difficult to reach or displayed in unappealing ways. Store fixtures have the capability to circulate and move product. Think of your store fixtures as a restaurant menu. Create interest and encourage sales with visual displays.
Select from a Variety of Store Fixtures
- Retail tables
- Slatwall fixtures
- Gridwall fixtures
- Merchandising racks
- Chrome clothing racks
- Adjustable straight-rod collapsible racks
- Two and four-way waterfall racks
Tags: clothing store fixtures, retail space, Store Fixtures, retail display tips, retail tips, clothing store tips, display space, palmer retail solutions, clothing stores, Floor Fixtures, retail solutions, retail displays, store fixture tips, Retail Environment Industry
Tiffany & Co wins prestigious retail award
The Association for Retail Environments (ARE), a non-profit trade association, seeks to advance the retail environment industry by connecting brand marketers and retailers with professionals who can bring life to their retail space. Each year, ARE honors all parts of retail design by recognizing retail locations with awards such as, fixture of the year, visual representation of the year, 2013 Above and Beyond award, etc. This year’s ultimate honor, Store of the Year, was presented to Tiffany & Co.’s new downtown Manhattan location. ARE is quoted saying the result of the award was due to, “exquisite craftsmanship and attention to detail.” The 9,000-square-foot store is actually two different spaces that span the entire block making the store hard to miss.Read More
How to choose the correct kiosk size.
The best kiosk size for any business is the one that fits comfortably in the rental space and has ample storage space for products when the day is through. At Palmer Retail Solutions, the most commonly ordered kiosk size is 10 ft x 10 ft. When deciding on the best size for your kiosk, you will want to consider three things:
- Your product
- The amount of storage space versus display space you desire
- Island versus walkthrough design
The more expensive the product, the more storage space your kiosk will need. While a Pillow Pet kiosk owner may be able to leave their product overnight locked inside the display cases, a Rolex watch distributor is unlikely to be willing to take that much risk. We also find that cellular or wireless suppliers tend to need more space, due to the number of security devices required as part of the product display.
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