Make the most out of your endcap with these selling tips.
Palmer Retail Solutions derives great satisfaction from designing unique solutions that incorporate maximum functionality, ergonomics and offer long-lasting service. This commitment carries over to all our products, including endcaps. In retail marketing, an endcap is a display at the end of an aisle. It is highly visible to customers as they move throughout the store and a great place for items with high profit margins. Retail stores often lease this high profile space to manufacturers. The products placed for sale on an end cap will draw the attention of consumers, making it a perfect location for add-on merchandise. This prime real estate should be used wisely and reserved for new products and services, impulse items, or as a lure to guide customers further down the aisle. Make the most of this special space with these endcap selling tips: