Palmer Retail Solutions Blog

4 End Cap Display Mistakes That You Should Avoid

Posted by Kathy Heil on May 20, 2016 12:59:25 PM

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Merchandising is a complex process. What works best for your store depends on your clientele and what you sell, but it’s always a blend of science and psychology. You need to be smart about merchandising throughout your store, but given the exceptional impact end caps can have on sales, you should pay extra attention to them. Above all, work to avoid these four end cap display mistakes.

1. Ambiance killers

A superior shopping experience starts with a sparkling clean and tidy store. An end cap display that is grubby or messy is off-putting to customers. A display that is poorly lit or hasn’t changed in weeks becomes invisible. But that doesn’t mean you should scrub, restock, or change displays during store hours. That makes more mess and makes it hard to get around, telling shoppers they’re in the way. If they are uncomfortable, they are likely to leave.

2. Poor product choices

Every end cap display acts like a beacon. That makes them ideal for showing off your hottest new merchandise, impulse items, and even clearance goodies. You want your best sellers here, and nothing less. Be careful not to cram each end cap with too much “stuff,” but don’t allow displays to become barren-looking, either. Visuals like these suggest a lack of quality – in your merchandise or your entire store.

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Tags: end cap displays

Best of 2014: When is the Right Time to Add End Cap Displays?

Posted by Kathy Heil on Dec 30, 2014 12:02:03 PM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and up-sell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.
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Tags: end cap displays, retail end cap, retail end cap displays, retail tips, palmer, wireless end cap displays, end cap, tips for end cap displays, palmer retail solutions, palmerretailsolutions.com, retail end caps, end cap tips, Palmer Promotional Products, end cap display tips, where should you put end cap displays?, End Caps

Wireless Endcap Displays

Posted by Kathy Heil on Jul 21, 2014 1:52:12 PM

Take advantage of wireless endcap displays

Endcaps are often described as the most important selling spaces within any retail store. When you incorporate wireless displays, your endcaps are not only more visually attractive to shoppers, they can enhance the customer experience as well. Wireless display endcaps can be anything from a tablet incorporated into a merchandise display to a free-standing, fully interactive kiosk strategically placed at the end of an aisle.

Are wireless display endcaps worth it?

All the way back in 2007, Home Depot Canada proved the value of interactive screens when they launched a multi-media lifestyle campaign called “Create the Deck of Your Dreams.” The campaign featured wireless display endcaps, which the company credits with boosting sales of deck accessories by 50% and driving a significant increase in sales of related goods and services.

For cell phone companies, placing wireless display endcaps in relevant retail stores are an obvious choice. Endcaps allow the companies to literally take their store to consumers who are shopping in other types of stores, broadening reach and increasing sales. The hosts store benefits, too, because these endcaps provide a valuable additional service for their customers.

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Tags: end cap displays, endcaps, palmer, wireless end cap displays, end cap, Endcap, palmer retail solutions, wireless displays, End Caps

When is the right time to add end cap displays?

Posted by Kathy Heil on Jul 17, 2014 8:47:46 AM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and upsell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.

The outstanding visual impact of end cap displays may be what catches someone's eye, but people will be even more likely to slow down and take a closer look if there’s a chance to touch or taste the products.

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Tags: end cap displays, retail tips, retail advice, palmer retail solutions, retail displays, retail, End Caps

End Cap Best Practices

Posted by Kathy Heil on Jul 16, 2014 1:32:57 PM

Make the most of your end cap displays

Recently a trade publication stated that 67% of supermarket customers focus on end cap displays almost exclusively, rarely taking the time to stroll the aisles. This statistic underscores the importance of end cap displays. Every type and size retail operation has aisles, and every aisle has an end. That gives you multiple opportunities to maximize sales. Are you making the most of those opportunities?

All the creative ideas in the world won’t help your end cap displays hit the sales mark unless you’re using best practices to build those displays in the first place. Once you’ve established a tempting physical presence, then it’s time to let your imagination go wild on the details. Let’s look some of those best practices that create lucrative displays.

Strong color and interesting design

Your store undoubtedly presents shoppers with plenty of visual stimulation. To be big sellers, your end cap displays have to stand out among all that and shout “buy from me!”

You don’t have to use fixtures with shelves to create stunning end cap displays. Anything that will hold your merchandise has potential. For back-to-school, use old school desks and chairs to hold larger items, book bags or colorful “wastebaskets” to hold smaller loose items. Or make your display look like a huge crayon box.

Building your display around a theme is far more eye-catching, because it differentiates the end cap from the rest of your store. It’s more fun, more interesting, a bigger draw. The less it looks like a stack of stuff, the more intriguing it will be for shoppers

Less variety, more depth

The most successful end cap highlights just a few different items. Too many choices confuse shoppers about the “point” of your end cap, making them more likely to pass by rather than homing in on your merchandise. On the other hand, you want to offer an atmosphere of plenty, so stock those few items deeper than usual. That way when products start flying off display shelves, you won’t have to restock as often.

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Tags: end cap displays, retail tips, retail advice, palmer retail solutions, retail displays, retail, End Caps

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