No one heads off to work hoping that today is the day they get to scrub store fixtures from top to bottom. Unfortunately, though, looking sharp is key to attracting and keeping customers, so clean you must. Retail end cap displays are sales gold mines, so you want to pay particular attention to them.
For any retail store, a scrupulously clean appearance makes your store more approachable. Did you know somewhere between 40-70% of shoppers don’t make shopping decisions until they are inside your store? Studies also show customers who pick up an item are more likely to buy it. You want shoppers to feel comfortable enough to linger and interact.
Since it’s a smart merchandising practice to frequently refresh retail end cap displays, you have plenty of ready-made opportunities to clean during change-overs, without disturbing your carefully-arranged products.
Keep it simple.
An end cap might consist of shelves, bins, grid-style hanging racks, mannequins, or even be stand-alone interactive kiosks. Regardless of the configuration, it has to be clean. Keep light fixtures clean, too. Accumulated dust dims light, ruining the visual effect you’ve worked so hard to achieve.
You don’t have to invest in expensive cleaning supplies or fancy gadgets to do a top-notch job. A simple 50-50 mix of white vinegar and water is inexpensive, easy and gentle on any surface, yet it’s entirely effective. Use it when you need to seriously clean grubby areas such as lower shelves and the bottoms of fixtures, and use it to give your display units and other surfaces a quick wipe-down.