Merchandising is a complex process. What works best for your store depends on your clientele and what you sell, but it’s always a blend of science and psychology. You need to be smart about merchandising throughout your store, but given the exceptional impact end caps can have on sales, you should pay extra attention to them. Above all, work to avoid these four end cap display mistakes.
1. Ambiance killers
A superior shopping experience starts with a sparkling clean and tidy store. An end cap display that is grubby or messy is off-putting to customers. A display that is poorly lit or hasn’t changed in weeks becomes invisible. But that doesn’t mean you should scrub, restock, or change displays during store hours. That makes more mess and makes it hard to get around, telling shoppers they’re in the way. If they are uncomfortable, they are likely to leave.
2. Poor product choices
Every end cap display acts like a beacon. That makes them ideal for showing off your hottest new merchandise, impulse items, and even clearance goodies. You want your best sellers here, and nothing less. Be careful not to cram each end cap with too much “stuff,” but don’t allow displays to become barren-looking, either. Visuals like these suggest a lack of quality – in your merchandise or your entire store.Read More