If you put as much creative effort into enhancing center-of-store merchandising as you do into building motivating perimeter displays, just imagine how much you could boost sales. Since endcaps are the prime territory within your center store, and you have multiple endcaps, energizing them is a great place to start.Read More
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8 Tips to Turbo-Charge Your Retail Store Design
Successful retailers know it is important to stock the items shoppers want most, whether that’s groceries or the latest trendy fashions. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your profitability, because shopping – even for the most mundane items – is tied to psychology.
As a result, understanding the psychology of store layouts will not only attract more shoppers through your front door, but it will give them a more interesting shopping experience and plenty of opportunities to pick up impulse items. Here are several tips to turbo-charge your retail store design.Read More
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Take advantage of wireless endcap displays
Endcaps are often described as the most important selling spaces within any retail store. When you incorporate wireless displays, your endcaps are not only more visually attractive to shoppers, they can enhance the customer experience as well. Wireless display endcaps can be anything from a tablet incorporated into a merchandise display to a free-standing, fully interactive kiosk strategically placed at the end of an aisle.
Are wireless display endcaps worth it?
All the way back in 2007, Home Depot Canada proved the value of interactive screens when they launched a multi-media lifestyle campaign called “Create the Deck of Your Dreams.” The campaign featured wireless display endcaps, which the company credits with boosting sales of deck accessories by 50% and driving a significant increase in sales of related goods and services.
For cell phone companies, placing wireless display endcaps in relevant retail stores are an obvious choice. Endcaps allow the companies to literally take their store to consumers who are shopping in other types of stores, broadening reach and increasing sales. The hosts store benefits, too, because these endcaps provide a valuable additional service for their customers.Read More
Create effective end caps to help you sell more.
End cap displays are notoriously golden sales areas for retailers. With a little creative merchandising – the right products and the right presentation – your end caps will keep paying big dividends all year long.
Combine related items
Whole Foods Magazine uses the example of combining foods and supplements in a health-related display, but you can greatly boost add-on sales by applying this concept no matter what kinds of products you carry. Since too much variety deadens the impact of an end cap display, use multiple adjacent end caps to promote complementary merchandise.
Or group products around a theme. You can choose obvious ones such as valentines and hearts for February, or look for themes that reflect your products. May is National Home Improvement Month, which could apply to keeping healthy snacks around the house as well as selling more paint or yard care supplies.
Seasonal themes – spring, back to school -- offer tremendous flexibility for all types of products and offer an ideal way to promote incoming merchandise, encouraging shoppers who want to be among the first to own what’s new. And holiday themes are a must. Use more thematic end cap displays during high-sales seasons such as Christmas.
Keep it fresh
End cap displays are hot sellers because they’re always new, creating a sense of surprise. So change them frequently, preferably every three to four weeks, and move them around your store, too.Read More
Get your business out of a retail slump.
The retail sector is fickle. What do you do when the daily sales receipts are down? Palmer Retail Solutions brings you some tips to survive a sales slump by focusing on your endcaps.
Keep Consumers Interested
Customers will keep coming back if you can create an atmosphere that presents new experiences when shopping. This is where endcaps come into play. Increase your profits by maximizing the effectiveness of your endcap displays. Good store planning can make all the difference.
- Change out products on endcaps frequently. Keep repeat customers engaged by giving them something new to grab their attention.
- Rearrange your endcaps. Moving the placement of endcaps around the store keeps the layout feeling fresh and new.
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In the retail marketing industry, placement is everything. As many of you may (or may not) know, endcaps are one of most highly visible spots in the retail world. They allow for maximum exposure for products and usually offer a preview for what may be in the rest of the aisle. Competition for the right product to display on an endcap can be quite fierce, due to the increased exposure and sales benefits.Read More